Volkswagen India has released its campaign that explores the chaotic fun of last-minute Diwali preparations. Titled, ‘Whatever Diwali Brings You, We Got You’ the four-film campaign captures the imperfect moments when plans don’t turn out the way they are supposed to.
The first film humorously portrays a father and grandfather’s attempts to put up Diwali lights, only to realise they’ve picked the wrong size, leading to a last minute dash to get more lights.
The second film has a young woman seeing herself in the same outfit as another, needing to go back to change, only to later see someone else brings the same gift as her. The third film has a family realising they have forgotten the Diwali gifts. A U-turn and trip home later, they realise they have forgotten something else too – the baby’s diapers. The fourth film shows a young boy entering the room with pants that are a size or two short, leading to a trip to buy a new pair.
Each of these scenarios showcase Volkswagen as the solution to the unexpected challenges.
Rahul Mathew, Chief Creative Officer, DDB Mudra Group, said, “With ‘You’re in a Volkswagen,’ we aimed to capture the various emotions that we unlock in the lives of our customers. So for Diwali, we decided to look beyond the typical festivities and embrace the significance of little moments.”
Creative: Rahul Mathew, Arcot Rahul, Gagan Bindra, David Vaz, Shalmali Sawant, Ronak Ramraje, Dhiren Sonawane
Business: Saad Khan, Aditya Atre, Gaurav Magotra, Manish Krishnan, Meet Dhumawat, Nikhil Bisoi, Mrittika Gupta
Strategy: Mehak Jaini, Aparajita Mishra, Rhea Samson
Agency Producer: Jay Gaikwad
Production House: Method Production
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