Mumbai: The World Pickleball League (WPBL), a new sports event, has added a touch of luxury to its debut with Volvo Car India coming on board as the Official Luxury Mobility Partner. The collaboration underscores the league’s appeal as an entertainment and sporting phenomenon poised to capture the nation’s attention.
The WPBL, conceptualized by Gaurav Natekar and Arati Ponnappa Natekar, promises an exhilarating blend of sports and entertainment. Featuring six teams and 48 matches packed into 10 thrilling days, the league will also showcase performances by some of India’s most celebrated artists, delivering an unforgettable experience for fans.
Sharing his excitement, Gaurav Natekar said, “We are extremely proud to welcome Volvo Car India to the WPBL family. This partnership is a strong testament to the league’s wide appeal. The promise of high-octane action backed by entertainment makes the WPBL appealing to brands across the board.”
Echoing this sentiment, Jyoti Malhotra, Managing Director of Volvo Car India, said, “We are stoked to be the Luxury Mobility Partners for the much-awaited WPBL. I am confident that the WPBL will not only captivate Indian audiences but also contribute significantly to the growth and popularity of this dynamic sport in the country. For Volvo Cars, this is a unique platform to connect with discerning individuals who appreciate the blend of performance, luxury, and a passion for life.”
The inaugural season of the WPBL kicks off on January 24th, with matches accessible to fans across India. Tickets can be purchased via Swiggy Scenes, and live action will be broadcast on FanCode. With Volvo Car India driving the league’s luxury partnership, the WPBL is set to redefine the sporting and entertainment landscape in India.
