Mumbai: Viacom18’s Video-On-Demand Platform Voot is set to exclusively stream the Original series of Kaisi Yeh Yaarian Season 3 from 15th May onwards.
Produced by BBC Studios and powered by Veet, the 13-part Original series will have new episodes releasing every Tuesday and Thursday on Voot.
Elaborating on the launch of the show, Monika Shergill – Content Head, Voot said, “Kaisi Yeh Yaariyan has consistently been amongst the top performing shows on VOOT and we realised that no other youth show matches the appeal and connect that KYY has with the millennial audience. The return of KYY 3 as a VOOT Original is a testimony to the power of fandom and at VOOT, we believe that understanding these fans is the new superpower that we need to build as content creators and platforms.”
Speaking about partnering with VOOT on Kaisi Yeh Yariyaan, Pankaj Duhan, Chief Marketing Officer, RB South Asia Health added saying, “Veet has always celebrated beauty and confidence. We have always encouraged women to shed their inhibitions and showcase their true self to the world. We are extremely proud to introduce our new campaign #Unpose – with which we aim to make every girl live without inhibitions; starting with posing for a photo without inhibitions. We are excited to partner with youth platforms VOOT and The Hauterfly in spreading the message. We are hopeful that we can inspire women to change how they feel about themselves and become even more confident.”
Speaking about the show and its following, Myleeta Aga (SVP and GM, South and South East Asia, BBC Studios) said “Kaisi Hai Yeh Yaariyan Season 3 has been much anticipated by fans and we are thrilled to announce the premiere on 15th May on VOOT. The story and characters, specially MaNan, are as compelling and engaging as ever and we have taken the production design to the next level – viewers will not be disappointed.”
Kaisi Yeh Yaariyan 3 delves into Manik and Nandini’s coming of age romance and the varied emotions of being young and in love. Joining the yaars this edition are many popular faces, Pranay Singh Pachauri, Kishwer Merchant, Charlie Chauhan, Barkha Singh, Radhika Bangia and Meherzan Mazda in pivotal roles that add to the unexpected twists in the show.