VTEX, the global enterprise digital commerce platform for brands and retailers, has announced plans to ramp up its global operations, including in India where it has already secured key mandates from Motorola and Whirlpool.
In a bid to support its business strategy for 2023, the company has appointed Prakash Gurumoorthy as the General Manager of EMEA and APAC regions.
Before joining VTEX, Gurumoorthy built the iconic BORN Group, a global agency that helps brands with digital transformation. He is also a part-time faculty empowering young minds and mentoring companies in IIT Madras’ start-up ecosystem. Prakash is a graduate of BITS, Pilani, and an MBA in Marketing & Operations from K J Somaiya Institute of Management.
Commenting on the appointment, Gurumoorthy said, “The APAC and EMEA regions including India, are very important markets for us, and we are looking to have big brands on board this year across retail, auto, pharmaceuticals, and logistics. Our focus is on responsible growth based on customer success and experience. At VTEX, we aim to attract and retain our customers not only for the product itself but also for the specialized knowledge of our team, both in business and in technology for digital commerce.”