Shortlists have been announced in three categories of the WARC Awards for Effectiveness 2022, a global competition in association with LIONS, awarding the best marketing campaigns that deliver business results.
In the category of B2B, there are seven shortlists including one from India. The entry ‘Social Commerce Says Namaste’ from DDB Mudra for client Meesho has been shortlisted.
14 entries have been shortlisted in the Collaboration and Culture category. There are no entries from India.
Two entries from India are among the nine shortlisted in the Customer Experience category.
These are ‘There’s a playlist for every emoji’ for Spotify India from Mindshare and ‘Making protein a routine during the lockdown’ for Unilever from DDB Mudra.
Shortlists for the remaining categories of Brand Purpose, Instant Impact and Sustained Growth are to be announced on 8th June.
Grand Prix and medal winners in all categories are to be announced on 23rd June.