Mumbai: WARC, the global authority on marketing effectiveness, has now launched in India with the appointment of Iwaton Consultancy, the full-service B2B market assistance company and technology solution provider, as its official channel partner.
With a common view to help agencies and brands in India market more effectively, the partnership will see WARC’s global insightful content and tailored services and Iwaton Consultancy’s extensive national market knowledge, support India’s advertising industry.
WARC, world-renowned for providing rigorous and unbiased evidence, expertise and guidance for its clients, will draw on Iwaton Consultancy’s capabilities to both expand its service in India, and to increase its offering of marketing that is effective in India.
Commenting on the new partnership, Paul Coxhill, Managing Director, WARC, says: “We are delighted to have entered into a partnership agreement with Iwaton Consultancy, the basis of which is our shared vision to help businesses in India build their brands by improving their marketing effectiveness.
“The combination of the global evidence, knowledge and guidance that WARC can provide to help companies market more effectively, together with Iwaton Consultancy’s valuable domestic expertise, will greatly benefit local and international clients in India.”
Samtani and Priya Sachdeva, Co-founders of Iwaton Consultancy, added: “The current global pandemic has brought on changes to the lives and values of consumers, bringing both challenges and opportunities, including the way brands communicate to them. With innovative products and services coming out every day, smart marketing strategies are key to the survival and success of businesses.”
“We are excited to be WARC’s channel partner in India, to bring insights and action points that will help Indian agencies and brands market effectively.”