WARC, the international authority on advertising and media effectiveness, has partnered with The SABRE Awards, the world’s leading celebration of public relations excellence, to showcase award-winning PR-led case studies from around the world.
Close to 800proven examples (from 2016 to 2018) of big brand-building ideas, creativecontent and strategic reputation management programmes that impact the bottom line,are being added to WARC’s site – 360 new SABRE Awards case studies have been added to date, and a further 400+ willbe published on WARC.com in the coming weeks.
The PR case studies span all industry sectors – from business and industrial to pharma – and are from global companies including Airbnb, Axe, Diageo, Google, Nestlé, McDonalds, Nike, Starbucks, T-Mobile, Microsoft, PayPal. The award-winning papers can be searched byreputation management, rebuild trust and crisis communications.
David Tiltman, head of content, WARC, comments: “Our annual global reports such as the WARC 100 ranking for effectiveness and our Cannes Creative EffectivenessAnalysis have shown the increasing importance of PR as a channel for ad campaigns.
“The blurring lines between PR and marketing are driving PR firms to compete with other disciplines, from ad agencies and digital specialists to management consulting firms – and vice versa. As such, we are delighted to partner with The SABRE Awards to expand our offering as these PR-led case studies will provide strategic insights, best practice and inspiration for all types of agencies and brand owners alike.”
Arun Sudhaman, CEO and editor-in-chief, The Holmes Report – organiser of the SABRE Awards, added: “Public relations has become the critical platform by which organizations build trusted relationships. Faced with an industry in disruption, we see huge value in making available these award-winning PR-led campaigns to the wider industry through WARC.”
The SABRE award-winning papers will complement the existing 25,000 plus advertising case studies, best practices, data analysis reports, news articles and opinion pieces.