Mumbai: Bajaj Allianz General Insurance, in association with WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, has unveiled its new digital video commercial. The video has been launched under the brand’s #CaringlyYours property. It depicts a new way of caring in such changing times. For the record, Bajaj Allianz General Insurance is one of India’s top private General Insurers. It was named the Best Non-Life Insurer of the year 2020 earlier this year.
Not only has the ‘new normal’ established itself quite firmly in the post-lockdown phase but has, in fact, also unlocked unique aspects of contactless services, now experienced by everyone. The film, therefore, highlights some real slices of life such as online classes, celebratory video calls, work from home setups, and more – ways through which we have transformed ourselves to maintain minimum or zero contact with each other for the safety of everyone.
While the world is turning toward a contactless life, Bajaj Allianz General Insurance has also converted its care to contactless in a bid to keep its users safe. By just logging into the app, visiting its website, or simply connecting on WhatsApp, users can now buy, renew, or even claim their insurance though a completely contactless service, a process evolved to match the needs of the current times.
Sharing his thoughts on the campaign, Tapan Singhel, MD & CEO, Bajaj Allianz General Insurance said, “Customer-First is the key motto that we follow at Bajaj Allianz General Insurance. Throughout this pandemic, we have been tirelessly catering to our customers through our digital channels. While going contactless has ensured that all our customers’ insurance needs are met in a safe and convenient way, we wanted to also showcase that even though social distance has kept us away, we continue to care for them.”
Commenting on the campaign, Heeru Dingra, CEO, WATConsult added, “Extending the brand’s philosophy of #CaringlyYours, with the newly launched #ContactlessCare insurance policy, we wanted to highlight how digitally showing ‘care’ is as equal as being physically present to appreciate, support, or celebrate your known and loved ones. Revolving around the everyday nuances of our lives, the video shares insights on how, in these changing times, purchasing a general insurance policy can also be done online, from the comfort of our homes.”