Goa: Day 1 of Goafest 2025 concluded on a celebratory note with the announcement of the ABBY Media Awards, powered by The One Show, where Wavemaker India once again stole the spotlight. The agency successfully retained its title as ‘Media Agency of the Year’, delivering an even stronger performance than last year and reaffirming its leadership in the media landscape.
Wavemaker India bagged an impressive 19 metals, including 1 Grand Prix, 6 Golds, 8 Silvers, and 4 Bronzes, amassing a total of 124 points. This marks a significant improvement over its 2024 tally, both in terms of medal count and overall points — with this year’s Grand Prix adding a prestigious highlight to its achievements.
Coming in second was Mindshare India, which also delivered a noteworthy performance with 13 metals (4 Gold, 4 Silver, 5 Bronze) and 76 points. EssenceMediacom rounded off the top three, winning 6 metals (2 Golds, 2 Silvers, 2 Bronzes) and earning 36 points.
Other strong performers included Initiative Media (30 points), DDB Mudra Max (20 points), Lodestar UM, Publicis Media, Madison Media, and Mindshare Bangladesh, each securing 14 points.
Medal Tally Snapshot:
- 1 Grand Prix
- 23 Golds
- 21 Silvers
- 19 Bronzes
- Total Metals Awarded: 64
- Cumulative Points: 398
The ABBY Media Awards continue to serve as the gold standard for media and advertising excellence in India. With industry leaders being honoured for their strategic brilliance and innovation, the stage is now set for the next rounds of celebration, as Creative and Publisher ABBYs take center stage in the days to come at Goafest 2025.
