ZEE Kannada, the No.1 Kannada entertainment channel in the country seems to be getting it all right with its content and business strategy in recent times. The channel, which crossed the significant milestone of completing 250 weeks of leadership in the Karnataka market continues to enjoy the acceptance and loyalty of its audience and advertisers alike.
Known for its relentless efforts to craft the best fiction and grand non-fiction shows, all of the channel’s newest launches like Amruthadhaare, Seetha Rama and Bharjari Bachelors have gone on to become slot leaders and propelling the leader channel to increase the gap between them and competition. Its newest launch Sa Re Ga Ma Pa Season 20 has already got the audience rooting for their favourite singers.
For the uninitiated, ZEE’s flagship show Sa Re Ga Ma Pa has been the longest-running reality show on ZEE Kannada completing 19 seasons, successfully establishing itself as one of the best singing platforms the country has witnessed. With the new season, the channel for the first time has opened the platform to singing talents from across the globe and has already launched to become the No.1 Kannada Reality Show.
Prior to the launch, the ZEE Kannada team spent an entire month searching for the best singers in the age group of 14 and 60 years across the state and the country, and among Kannadiga NRIs between the age group was 6 to 60 years. Twenty precious and talented candidates were hand-picked from the record-breaking number of passionate contenders who attended the mega auditions, and they are now ready to cast a spell on the audience this season.
The show boasts of a stellar judges panel comprising of iconic composer Naadabramha Hamsalekha as the Mahaguru along with singer Vijay Prakash and composer Arjun Janya with Ansuhree taking on the anchoring duties.
Talking about the show’s legacy and the love of the audience Raghavendra Hunsur, Chief Content Officer, ZEE Kannada & ZEE Marathi, says “Sa Re Ga Ma Pa is our channel’s pride, and it has experienced substantial growth in its following over the years. What sets us apart is the fact that we have retained the soul of music as an art within the show and our judges panel plays a big role in it which the audience love. The show is rooted in its values while being presented with unmatchable grandeur. This season going global is in line with our commitment to offer something new in each of our shows which I’m sure will add to the excitement of the audience.”
What makes the show a big hit among the advertisers?
According to Ashish Sehgal, Chief Growth Officer, ZEEL “ZEE Network’s reality shows have a unique ability to captivate the diverse audiences in every market that they are launched, due to our profound expertise in creating content based on the cultural understanding. Leading the pack is the pioneer of music reality shows in India, ZEE’s Sa Re Ga Ma Pa – an iconic brand and one of the most successful reality shows of India for more than two decades. The story is similar for our top channel from South, where ZEE Kannada’s Sa Re Ga Ma Pa has delivered blockbuster content for 19 seasons, discovered unique talents and created the singing stars of the future. With the launch of the 20th season this month, we have kept the promise of adding more depth and unique elements to the show to keep our viewers hooked. Complementing the popularity of the show, we have got a phenomenal response from the advertisers this season, with substantial interest from the retail market. I whole-heartedly welcome all the 14 sponsors of the show and I am extremely delighted to continue our partnership with Maruti Suzuki and White Gold, who joins us as the Co-Title sponsors. Each of the sponsors will get innovative brand engagement opportunities in every phase of the show to bring out their brands’ core propositions effortlessly and leave a long-lasting impression among the viewers in this festive season. I am certain that this new season of Sa Re Ga Ma Pa will inspire millions of our Kannada viewers to sing along with the talented contestants and generate massive value for our revered partners.”
VS Raghavan, Chief Sales Officer – South Cluster, ZEEL agrees with Ashish. He added, “Being a market leader for over 250 weeks, ZEE Kannada has always been the first choice platform for brands targeting Kannada heartland to build reach, TOMA or drive consideration. Sa Re Ga Ma Pa, being our flagship has always been investors’ preferred destination given the distinct set of viewers it caters to, enabling brands achieve sharper connections with consumers be it for new launches, build awareness or for better engagement. In our 20th season, we have raised our bar a notch higher by taking it global and onboarded many great brands this season with as many as 14 sponsors as part of the show, including several home grown local brands, which testify the trust and aspirations behind a talent show like Sa Re Ga Ma Pa.”
Mr Shashank Srivastava, Senior Executive Officer, Marketing & Sales at Maruti Suzuki India Ltd shared his thoughts on the association saying “On behalf of Maruti Suzuki, I’d like to extend my best wishes to another year of Sa Re Ga Ma Pa on ZEE Kannada. It is exciting for all of us to partner again with the show in its 20th Season which promotes and celebrates the best of Kannada singing talents from India and across the globe. This partnership helps us reach out to our relevant audiences in the most engaging manner making the association truly symbolic.”
“At Amrith Noni company, we firmly believe in partnering with properties that align with our values and contribute positively to society and ZEE Kannada’s shows have been doing exactly that in the Karnataka market. We have been closely associated with many of the channel’s marquee shows that have a strong following among our core consumers. Our association with ZEE Kannada over the years has given us the opportunity to make a real difference in the lives of people, our products are aimed at making life easy and so are their shows and we see this as a harmonious marriage that go on for longer” says Narayan N, CEO, Amrith Noni
Babu C J, Managing Director, White Gold, who is associating with the show for the first time said, “We are delighted to announce our collaboration with ZEE Kannada’s Sa Re Ga Ma Pa. White Gold aims to transform the unorganized gold-buying market in India with its organized work process and 100% transparency. We have been serving people who wanted to sell gold by providing them with liquidity for their emergency money requirements and offering a fair value for their gold. Sa Re Ga Ma Pa embarks on a parallel journey where talent converges with opportunity and has scripted many underdog-winning stories. This collaboration further enhances our brand’s positioning within the pertinent audience and together we aspire to deliver an exceptional season that resonates with all.”
Sa Re Ga Ma Pa Season S20 airs every Saturday and Sunday at 7.30 pm, on ZEE Kannada and ZEE Kannada HD
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(This information is published from a press release.)