• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, May 20, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Why 86% of the Webinars fail?

by Editorial
June 30, 2020
in Featured, My Column
3 min read
 Vertica Dvivedi - Director of Bigsea Marcom (I) Pvt Ltd.
Share Share ShareShare

During the lockdown, one word we have heard of probably more than the word ‘lockdown’ itself and a little lesser number of times than ‘Coronavirus’ is the word ‘Webinar’. Every day, our message boxes receive numerous invitations, and to begin with, there was excitement, which turned into boredom and fatigue.

LIVE events need a heavy budget, a big team, and months of preparation. Virtual ones or Webinars can be created in a few minutes sitting anywhere with ZOOM, GoToMeeting, Cisco Webex, etc. With a couple of speakers, a topic, and time, anyone can announce a webinar. During the lockdown, the market was closed, people were indoors, so the excitement we saw in people to organize webinars was obvious. Probably, people found an answer in the webinar about the ubiquitous question, “How to stay relevant during a lockdown?”

Unfortunately, the majority of them failed to delight the audience. Research done by Bigsea Market Research with prominent webinars across 5 different sectors revealed that only 14% received 5000+ views on LIVE in the first 2 hours and around 500 direct attendees. Only 3 could manage 10,000+ LIVE views and close to 1000 attendees. Many were good but the majority were moderate or terribly failed to make a mark. Results may vary for different sectors. This research was only for free webinars announced in the open forums during a certain period under specific circumstances. The extent to which people have abused and misused webinars can be explained from the tweet by businessman Anand Mahindra who shared a funny meme on frustrating webinars. It showed Prince Salim trying to wake Anarkali up by saying, “Utho Anarkali, webinar khatam hua!” That made me quip, “It is better not to do a webinar than to do a poor one.”

Here are some of the mantras for creating great webinars:

  1. Create Value and Giveaways before the Takeaways

For those who ask me about tools & techniques for high performing webinar, we do it with the end in mind. The end is not the takeaways. We cannot predict the takeaways since we allow it to flow freely for the creation. We work to create giveaways for our audience. Seeing many events become successful, from WADE ASIA to INDIA INTERIOR RETAILING (IIR) to Surfaces Reporter, Furniture Design & Technology, and Ply Reporter, we can safely say, creating value for your audience will go a long way in creating value for your company.

  1. What’s New in your Well-Researched Content?

A common mistake people make is not researching enough. Not all researched content can take the place of a valuable offering. It needs peeling of layers after layers in understanding the market that reveals what people are seeking. Research on those finer points is essential and not scratching the surface.

  1. Moderation is the key

Speaker and Moderator selection matters a lot. Do not select someone just to oblige. Moderation acts as the funnel which connects the expertise of the speakers with the audience. A moderator should be aligned with the overall idea to do justice to the subject, speakers, and the expectation of the audience. S/he should be one who is adept at conducting webinars and not just to ask the questions.

  1. Work for Audience, not for applause

Ask yourself ‘why this webinar’ before creating it. 93% of webinars fail to deliver because their focus is not on the audience. A webinar is not about what you have to say. It is about what your audience wants to listen to. To be counted among the top event organizers with webinars for architecture, interior design, and building materials, we focused on the audience.

  1. Stick to your niche

A common between some of the best webinars I have attended is that they stick to their niche. It is believed that generally, 20-25% of the attendance can be attributed to the subject and speakers. Several organizers who thought big names alone will do the magic were perplexed by the outcome. 80% depends upon what your audience expects from you and how you have worked on the entire package. Those houses with a history of research-led content with their fingers on the pulse of the market, are undoubtedly the top winners.

  1. Do not request people to join, inform about your offerings

Any event cannot be successful if people are not interested in it. People will never queue to attend just because someone is organizing it. People attend events because they expect to get something out of it. I have received many invitations requesting to attend. I failed to understand why anyone would need to request. You need to inform about the event and more importantly, about the offerings for the audience. Be truthful in your sharing

Authored Article by Vertica Dvivedi – Director of Bigsea Marcom (I) Pvt Ltd.

Tags: Vertica Dvivedi Bigsea MarcomWhy Webinars fail?

Related Posts

CleverTap acquires multi-channel customer engagement platform, Leanplum
Digital Tech

CleverTap acquires multi-channel customer engagement platform, Leanplum

by Editorial
May 19, 2022
0

CleverTap, the retention cloud leader, today announced it has signed definitive agreements to fully acquire San Francisco based Leanplum, a...

Read more
PivotRoots acquires DeepFlux for an Undisclosed Amount to strengthen its Marketing Tech capability
Digital Tech

PivotRoots acquires DeepFlux for an Undisclosed Amount to strengthen its Marketing Tech capability

by Editorial
May 19, 2022
0

PivotRoots, a Mumbai-headquartered digital marketing agency, has acquired DeepFlux, a MarTech consultancy, for an undisclosed amount. The company will integrate...

Read more
Swiggy acquires Times Internet’s Dineout

Swiggy’s Dineout Deal: A win-win for both the brands and the customers

May 18, 2022
Businesses looking to take advantage of the growth in e-commerce will need to start looking at it from a strategic lens: Kartik Iyer, Publicis Commerce

Businesses looking to take advantage of the growth in e-commerce will need to start looking at it from a strategic lens: Kartik Iyer, Publicis Commerce

May 17, 2022
Why are traditional SVOD platforms now going AVOD?

Why are traditional SVOD platforms now going AVOD?

May 17, 2022
TAM Sports New Logo

146 brands advertised on both Regional and Hindi+English Sports channels during first 57 matches of IPL 15: TAM Report

May 17, 2022
How influencers across all categories are slowly becoming brands?

How influencers across all categories are slowly becoming brands?

May 16, 2022
We never let our audience run out of options for content: Vishnu Mohta, Hoichoi

We never let our audience run out of options for content: Vishnu Mohta, Hoichoi

May 16, 2022

Subscribe to Newsletters

Trending

Decoding the Metaverse: ‘Unlocking true potential lies in understanding what users will engage with’
Exclusive

Decoding the Metaverse: ‘Unlocking true potential lies in understanding what users will engage with’

by Neethu Mohan
May 19, 2022
0

By definition, metaverse is a virtual-reality space in which users can interact with a computer-generated environment and other users. According...

Timex Group India appoints Deepak Chhabra as Managing Director

Timex Group India appoints Deepak Chhabra as Managing Director

May 19, 2022
Virtual production could be a gamechanger for the animation industry. Here’s how!

Virtual production could be a gamechanger for the animation industry. Here’s how!

May 19, 2022
Zee Telugu invites viewers to vote for their favourite eliminated Sa Re Ga Ma Pa contestants

Zee Telugu invites viewers to vote for their favourite eliminated Sa Re Ga Ma Pa contestants

May 17, 2022
Disney+ Hotstar to Premiere the Mohanlal-Jeethu Joseph team’s 12th Man on 20th May

Disney+ Hotstar to Premiere the Mohanlal-Jeethu Joseph team’s 12th Man on 20th May

May 4, 2022

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2022 JNews - Premium WordPress news & magazine theme by Jegtheme.