Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 21 against week 20. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
This week we see no major changes in position, with the Ministry of Health & Family Welfare leading the Most Aired category followed by AarogyaSetu App on the 2nd spot. Reliance Industries on the 3rd spot and for the last two spots we see a swap in position as Colgate Swarna Vedshakti gets up to the 4th spot and Horlicks gets down to the 5th spot.
This week too Colgate Swarna Vedshakti becomes the Most-Watched campaign followed by Ariel on the 2nd spot, and then for the 3rd and 4th spot on this category, we have new entrants Pantene Advanced Hair fall Solution and Dabur Red Paste, while for the last spot we have previous week’s player LUX Toilet Soap.
We have 3 new entrants this week for the Most Liked category, we have Wildcraft Supermask, Kissan Mixed Fruit Jam, and Brooke Bond Label. For the last two spots on this category, we have previous week’s players Amazon Prime Video and ENO.