New Delhi: Leading content company, Zee Entertainment Enterprises Limited (ZEEL) has announced the winners of the first edition of ‘ZEE Mindspace Awards’ which aims at recognizing brands that have captured maximum ‘MindSpace’. Hindustan Unilever led the awards tally with wins across five categories, followed by LG Corp with three category wins, Mondelez and Coca-Cola with two category wins each. The winners were decided on the basis of a nationwide survey that was carried out by Nielsen, evaluating 288 brands across 36 categories. The awards ceremony was held today at #ZEEMelt 2016 – India’s biggest festival for creativity and innovation in marketing and communications.
Speaking at the awards function, Mr. Punit Goenka, MD & CEO, ZEEL said, “ZEE Mindspace Awards is a property which gives marketers a true reflection of their efforts sown in building brands. The very essence of the awards is its USP – the winners are not chosen by a jury but by the consumers themselves. The structured research conducted across the nation by Nielsen has empowered the consumers to select the most recalled brands as the winners, in a unique and transparent process. Congratulations to all the deserving winners!”
Mr. Sunil Buch, Chief Business Officer, ZEEL said, “For any brand to get into the Mindspace it requires all the elements of marketing and sales to come together. Today there are standalone awards for creativity, marketing, media etc. but none that holistically represents the orchestra required to get into and stay in the mind of the consumer. ZEE Mindspace Awards 2016 are the first to recognise the success of all the elements that go into occupying the Mindspace.”
Mr. Prashant Singh, Managing Director, South Asia, Nielsen said, “ZEE Mindspace Awards is the first forward-looking, future-oriented awards property that looks at not just a part of the marketing process, but at the entire outcome. After an extensive online survey of over 12,000 consumers, it was impressive to see which brands in India command the maximum consumer ‘mindspace’ based on our parameters of top-of-mind recall, popularity, the kind of advocacy the brand commands, the desire to own the brand and finally the buzz it generates. Congratulations to these winners who have managed to carve the maximum mindspace in consumers’ minds.”
Following is the complete list of winners of ZEE Mindspace Awards 2016 across the categories:
| Category | Brands |
| Air Conditioners | LG |
| Airlines | Air India |
| Banks | State Bank Of India |
| Bathing Soap | Dove |
| Biscuits | 50-50 |
| Cereals/Oats | Kellogg’s |
| Chocolates | Dairy Milk |
| Cold Beverages (Aerated) | Coca-Cola |
| Cold Beverages (Non Aerated) | Maaza |
| Confectionaries (toffee, gums, mint) | Cadbury Choclairs |
| Deodorants | Fogg |
| Fabric care items [Washing powder/soap, fabric softeners] | Surf Excel |
| Face Wash | Himalaya |
| Fast food chains | McDonald’s |
| Four-Wheeler | Maruti Suzuki |
| Hair Color and Dyes | Garnier |
| Hair Oil | Parachute Advansed |
| Life Insurance | LIC |
| Mobile Service Providers | Airtel |
| Mobile/Smartphones | Samsung |
| Moisturizer/Body Lotion | Vaseline |
| Mosquito Repellents & Home Insecticides | Good Knight |
| Noodles/Pastas | Maggi |
| Online Shopping | Flipkart |
| Packaged Savoury Snacks (chips, extruded snacks, bhujiyas/ namkeens) | Lay’s |
| Paint | Asian Paints |
| Refrigerators | LG |
| Shampoo & Conditioner | Dove |
| Skin Cream | Pond’s |
| Tea/Coffee | Tata Tea |
| Toothpaste/Toothbrush | Colgate |
| TV Sets | Sony |
| Two-Wheeler | Honda |
| Tyres | MRF |
| Washing Machine | LG |
| Water Purifiers | Aquaguard |
