Mumbai: With more matches going into the final overs, individual brilliant performances, growing volume of nail biting finishes in IPL 2019 contributed to spectacular rise of viewership on official broadcaster Star Network.
With just four weeks in the tournament, IPL on Star network has seen 411 mn* viewers tuning in. This is almost nearer to the total tournament reach of last year.
IPL 2019 – Truly a family affair:
With women and kids accounting for 52% of the tournament’s viewership this season, IPL 2019 continues to be popular across all viewer sets. Compared to last year IPL female viewership in the first four weeks of the tournament continues to grow recording 15% increase. Average impressions for women have grown from 8.8 mn per match in 2018 to 10.1 mn this year.
Game Banayega Name: Heroes Galore:
The emergence of new Indian heroes such as RiyanParag who just fell short of becoming the youngest half-centurion in IPL history with a gutsy knock that won hearts against Mumbai Indians. Securing a crucial win for Delhi Capitals against Rajasthan Royals was the formidable Rishabh Pant who did not disappoint with a quick fifty partnered with Prithvi Shaw and a six to seal the win for Delhi. It was a mature knock by Pant, who reached his half century in just 26 balls.
The Heat is On!!:
The action in the IPL 2019 heats up this week with playoff places still up for grabs and high-octane clashes between some of the biggest names in world cricket with Dhoni vs Rohit, Smith Vs Warner, Kholi’s away game in Delhi, with the week ending Russel’s wrestle against Mumbai Indians. The heat will be on the big names as well as young guns to make their mark as we reach the business end of the tournament.
* Source: BARC (TV + OOH), Only Match Telecast Hours considered, total average impressions as measured on BARC