Mumbai: Witzeal, a new-age gaming Technology Company has appointed Kaizzen, India’s leading independent Public Relations & Digital Agency as their communications partner. The mandate encompasses providing strategic communications support, covering corporate reputation management, brand visibility and crisis management; across media platforms for its multi-gaming platform “Big Cash”.
On Kaizzen’s appointment, Ankur Singh, CEO & Founder of Witzeal Technologies Pvt. Ltd. Said, “We are pleased to appoint Kaizzen as our communications agency, to communicate our vision and help us position our brand as one of the robust new-age gaming technology players in the industry. The team has commendable experience in the gaming and tech space. We believe their expertise will help drive the brand’s communication in the right direction with the appropriate tools and strategies.”
Witzeal is establishing trends in the Real Money Gaming (RMG) segment with its wide range of games. Its flagship product Big Cash, launched in 2017 offers 17 skill based Real Money Games (RMG)in Cards, Fantasy, and Casual games which are developed in-house. The brand’s core lies in the novel features, user experience it offers and has created a unique ecosystem for all gaming enthusiasts in India. Online real money gaming has also been witnessing an upward trend and is growing faster than other games in the country mainly due to the immersive digital infrastructure.
Commenting on Kaizzen being awarded this mandate, Nikhil Pavithran, President, Kaizzen, said, “We are thankful to the management team at Witzeal for placing their trust in Kaizzen. We are excited for the opportunity of working collaboratively with the team as we look forward to applying our strategic expertise to execute innovative, disruptive and high-impact PR campaigns that positively impact the business. Over the past twelve years, Kaizzen has established itself as a leading multi-practice and full-service PR and Digital Media Agency. Kaizzen has proved to have a strong gaming portfolio and established itself as a gaming expert in the industry. The current mandate will help consolidate this practice even further.”
The mandate win from Witzeal Technologies extends Kaizzen’s diverse portfolio of sports and gaming clients like The All-India Gaming Federation, Deltin Group, Games24x7, Mind Sports League, adidas, One FC, Playtonia, Real Kashmir FC, SESA Football Academy, DSPORT, Pro Kabaddi League, Apne11, amongst others. Kaizzen has recently been ranked as the fastest-growing PR agency in India, the fourth fastest-growing PR agency globally and second fastest in Asia-Pacific in the Provoke Global PR Agency Rankings 2021. Kaizzen has also been awarded the ‘Agency of the Year (Mid-Sized)’ at ET Brand Equity – Kaleido Awards’21.