Chennai: Milk as we know is a powerhouse of nutrition and vitamins. On the occasion of World Milk Day, FMCG major CavinKare’s flagship dairy brand Cavin’s, planned a celebration for its consumers. Joining hands with Milk Basket, a daily micro-delivery service platform, Cavin’s sent out surprise packages of Cavin’s milkshakes to over 70,000 households across Bangalore, Hyderabad, and Delhi. The packages were sent to consumers with a personal note which highlighted the importance of consuming milk.
World Milk Day is celebrated across the globe as a day to recognize the importance of milk as a global food. Cavin’s, through this innovative campaign, reached out to consumers to strengthen the awareness about the benefits of consuming milk and dairy products. Through its partnership with Milk Basket & Happyflap, the brand was able to reach households right in time to share the message for World Milk Day.
Commenting on the occasion, BP Ravindran, Business Head- Dairy & Beverages said “We are delighted to greet our consumers on World Milk Day through an innovative campaign. Milk is an integral part of our everyday diet and its benefits are very well known. We wanted an opportunity to connect with our consumers in a special way to celebrate milk and also reiterate its benefits. Cavin’s enjoys a strong market share and through this initiative, we wanted to thank our consumers for the support and extend our gratitude.”
With continuous innovation as its bedrock, Cavin’s has evolved into an umbrella dairy brand that offers the highest quality of products like Milk, Curd, Butter, Paneer, Milkshake, Buttermilk, and Lassi. The brand, since its inception in 2011, has been a pioneer in successfully introducing new categories under the segment carving a niche for itself.
As the market bounces back from the impact of the pandemic, health and hygiene become more pertinent than ever. Our offerings become more relevant to changing consumer needs. The range of products under Cavin’s portfolio now provides “Immunity Support” with Zinc.
Adding to an array of products, Cavin’s Mithai Milkshakes were launched in flavors like Badam, Rabdi, Rajbhog, and Gulkand. The extensive variants of milkshakes give consumers’ finest blend of flavors to satisfy their craving for sweets.
One such recent offering is Cavin’s Lite Milkshake, India’s first milkshake with no added sugar and a ready-to-serve drink aimed at catering to the increasing dietary and calorie-conscious consumer base in the country.