Mumbai: Worldwide Media has entered into a strategic partnership with Facebook for its iconic Filmfare Awards Franchise. This is a year-long partnership and it will provide exclusive non-linear digital simulcast partnership to the entire Filmfare awards franchise including Filmfare Hindi, Filmfare Marathi, Filmfare South, Filmfare Punjabi, and Filmfare Glamour and Style Awards in 2020.
The award show will be broadcasted on February 16 at 9.00 pm on Filmfare’s official Facebook page, with red carpet highlights, backstage footage, special moments and best of Filmfare archive content, that will be exclusively available digitally on Facebook and Instagram.
“Filmfare Awards has for a while now been a clear market leader in audience reach and engagement driven by our TV coverage, leveraging our large digital and social platforms, and via extensive news reportage by the TOI group. We are also excited because we will leverage the various FB tools to drive like-minded communities of Bollywood buffs to discuss, debate and enjoy topics and content of similar interest levels. It will enable them to talk about the world of movies, favorite stars and artists all year around, centered around exciting content that the Filmfare team creates” says Deepak Lamba- CEO, Worldwide Media.
This year Filmfare has launched its official Facebook group “All Things Filmfare”, where fans from around the world can relive iconic moments of the Filmfare legacy and can discuss their favorite Filmfare moments. Fans can also join in on the #FilmfareOnFB buzz. With over 30 creators will also join in the pre-Filmfare anticipation, talking about their favorite Filmfare moments, of which five creators will get to be on the Filmfare Red Carpet and backstage, to create exclusive content for Facebook and Instagram.
“Social media is revolutionizing the way audiences discover, consume and share entertainment content. We have seen people form some of the most vibrant global communities around their favorite movies and stars on Facebook and Instagram. We are excited to partner with Filmfare to bring exclusive and engaging videos, photos and more for people on our platforms.” added Manish Chopra, Director, and Head of Partnerships, Facebook India.