WPP has acquired Portland-based SET Creative, a brand experience agency with offices in New York and Los Angeles.
The move comes as WPP builds out its branding and identity division, which already includes retail and brand consultancy Fitch and global brand agency Brand Union.
Simon Bolton, who serves as group CEO of WPP’s branding and identity agencies, will oversee SET Creative as well as SET Live, the agency’s London-based live experience entity.
Founder of SET Creative Sabina Teshler and president Alasdair Lloyd-Jones will continue to lead the agency and will report to Bolton.
Of the acquisition, Bolton said: “SET creates world class physical and digital brand experiences, making it an ideal partner to Brand Union and Fitch. The three agencies provide a complementary set of services, from brand strategy, to retail, design and events, collectively creating a roadmap for agile omni-channel brands.”
SET’s clients include Nike, Jordon, Google Glass, and Victoria’s Secret PINK. It was founded in 2009.