Mumbai: WPP has announced the inauguration of its first campus in Brazil, located in the vibrant Vila Leopoldina neighbourhood of São Paulo. The new campus will bring together approximately 4,000 people from across 21 WPP agencies, including Ogilvy, VML, Fbiz, Grey, and Burson, in a space purpose-built to foster collaboration, creativity, and innovation.
Spanning 39,000 m² within a 57,000 m² complex, the WPP São Paulo Campus has been designed as a landmark for creative convergence and community integration. Conceived by award-winning architect Gustavo Utrabo, the project reflects the unique duality of the region—where industrial heritage meets artisanal craftsmanship—through architectural elements such as hand-moulded concrete walls, gardens with native flora, and a perforated metallic façade that merges interior and exterior spaces, symbolising the connection between city and nature.
Speaking at the inauguration, Cindy Rose, CEO of WPP, said, “Brazil is one of the most dynamic and creative markets in the world, and the WPP São Paulo Campus is a powerful symbol of our commitment to the country. It’s designed to be a truly inspiring and open space – where our people, clients and partners can come together to learn, create and drive AI-enabled growth. This Campus is a strategic investment in our talent, giving our brilliant teams the environment and tools – including WPP Open, WPP’s agentic platform for marketing – they need to deliver extraordinary results for our clients.”
Adding to this, Stefano Zunino, Country Manager of WPP in Brazil, commented, “The WPP São Paulo Campus is the embodiment of our future vision for the marketing and communications industry in Brazil. It’s a space that transcends the concept of an office to become a vibrant ecosystem for the greatest talents in our sector – a temple of creativity. We’re proud to be planting our roots in Vila Leopoldina, to be part of a neighbourhood in transition that will become a beacon of creativity and innovation in São Paulo. By bringing our agencies together under one roof in an environment that inspires and promotes wellbeing, we are more prepared than ever to deliver the creative transformation our clients seek to build strong and relevant brands.”
The campus underscores WPP’s commitment to sustainability and employee wellbeing, holding LEED Gold certification for energy and water efficiency and Fitwel certification for prioritising health and quality of life.
The São Paulo campus marks an important milestone in WPP’s global campus strategy, which aims to open more than 65 campuses worldwide by the end of 2025. It joins recently inaugurated WPP campuses in Sydney, Paris, Manchester, and Toronto, reinforcing WPP’s ambition to create connected, innovative, and sustainable workspaces across the globe.
