• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, April 19, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Wunderman Thompson Commerce research shows Online shopping stopped Covid-19 from stealing Singles Day and Chinese New Year

by Editorial
March 3, 2021
in Featured, International
2 min read
Wunderman Thompson Commerce research shows Online shopping stopped Covid-19 from stealing Singles Day and Chinese New Year
Share Share ShareShare

International: Last year people encountered strict, last-minute Covid-19 restrictions and high-street closures across China led to one of the most disruptive retail periods. Yet for many consumers, shopping online helped save the day with online retail sales in China growing by 11% in 2020 and accounting for 25% of total retail sales*.

This would perhaps explain why 53% of consumers said that their Chinese New Year celebrations would have been impossible without online shopping. Families were forced to cancel big gatherings altogether, with more than half (63%) of consumers claiming that Covid-19 ruined their celebrations. This is according to Wunderman Thompson Commerce’s ’Peak Selling and The Pandemic’ report, which surveyed over 6,000 online consumers in China, the UK, and the US.

Similarly, China’s Singles’ Day – taken on by Alibaba was a key date for shoppers with over two-thirds (68%) of total spending online that day versus 32% of spending in-store.

Chinese retailers should be preparing for an even bigger Singles’ Day in 2021 with over six in 10 (62%) shoppers in China saying they intend to spend more this year and even more of this spend is expected to be through online channels (93%).

Unsurprisingly, many opted for a frugal approach during the peak period with nearly a third (33%) admitting that they resisted peak spending altogether, in favor of putting money away into savings.

As the China economy recovers from Covid-19, retailers that rely on Singles Day and Chinse New Year for survival should already be planning for a successful 2021. The expectation from over two-thirds (71%) of shoppers is that retailers should be better prepared for these periods.

Hugh Fletcher
Hugh Fletcher

Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce, said: “Whether retailers liked it or not, they had to pivot ‘peak’ plans in 2020. And when it came to Singles Day and Chinese New Year, most were forced to adopt a digital-only mindset for what has come to be the busiest and most profitable peaks in the year. For some, this was an easy change as they had been reaping the benefits of online for years. For others, Covid-19 was a shock to the system that caused a complete overhaul of strategy.

“What’s clear is 2020 changed peak retail forever and perhaps retail generally– consumer behavior shifted more than retailers could have anticipated and the expectation for an unbeatable, affordable service is even higher now. Companies like Tmall and Taobao have been mastering peak periods well before the pandemic stole the headlines, so it’s vital other retailers aren’t left behind by continuing to innovate, investing in the back-end, and listening to what customers need.”

James Bay
James Bay

James Bay, Managing Partner, Commerce at Wunderman Thompson China, added “Brands will also need to look at their approach to peak periods more holistically against their annual marketing calendar. The cadence of marketing activities and launch of new products need to be timed to build stronger top of mind, eventually leading to higher traffic during peaks like Singles Day.”

A glance at the UK and US

What’s more,57% of UK shoppers and 59% of US shoppers had their Christmas and Thanksgiving disrupted by Covid-19, while 68% of Christmas shopping in the UK and 61% of Christmas shopping in the US was online in 2020; the UK figure was slightly higher (68%), likely due to the stricter coronavirus restrictions.

For more details and to download the full report please click here

Tags: Chinese New YearCovid-19Hugh Fletcher Wunderman ThompsonJames Bay Wunderman ThompsonSingles DayWunderman Thompson

Related Posts

Fever Network launches ‘Project Plasma’ initiative to encourage Plasma donation in the fight against COVID-19
Featured

Fever Network launches ‘Project Plasma’ initiative to encourage Plasma donation in the fight against COVID-19

by Editorial
April 19, 2021
0

As the new wave of COVID-19 grips India, we’re all fighting a tough battle to stay safe and help the...

Read more
Zee Tamil strengthen its original content in the afternoon time-band with Chithiram Pesuthadi at 2:30 PM
Events

Zee Tamil strengthen its original content in the afternoon time-band with Chithiram Pesuthadi at 2:30 PM

by Editorial
April 19, 2021
0

Chennai: Zee Tamil, one of the leading General Entertainment Channel (GEC) in the Tamil Nadu market is set to launch yet...

Read more
BARC Week14: STAR Plus claims the first spot among paid platform category with 2587.99 AMA

BARC Week 14: Lizol bags the first spot among top brand with 22833 weekly insertions

April 17, 2021
The Hindu Group appoints Krishna Prasad as Group Editorial Officer

The Hindu Group appoints Krishna Prasad as Group Editorial Officer

April 17, 2021
Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

April 16, 2021
Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal - Mitron TV

Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal – Mitron TV

April 16, 2021
Rahul Dravid CRED Ad broke the internet and shocked everyone

Rahul Dravid CRED Ad broke the internet and shocked everyone

April 16, 2021
Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

April 15, 2021

Subscribe to Newsletters

Trending

OMD India wins marketing and media mandate for AU Bank
Advertising

OMD India wins marketing and media mandate for AU Bank

by Editorial
April 19, 2021
0

Mumbai: OMD, an Omnicom Media Group agency and a subsidiary of Omnicom Group has won the marketing and media mandate...

Casio G-Shock becomes Official Toughness Partner for Rajasthan Royals for IPL 2021

Casio G-Shock becomes Official Toughness Partner for Rajasthan Royals for IPL 2021

April 19, 2021
Straight Talk with Krishnan Kutty – Business Head of Star Vijay

Straight Talk with Krishnan Kutty – Business Head of Star Vijay

September 11, 2017
Ex Vijay TV Head K Sriram partners Kalaignar TV Network as Business Consultant

Ex Vijay TV Head K Sriram partners Kalaignar TV Network as Business Consultant

December 19, 2018
Bacardi India names Zeenah Vilcassim as Marketing Director

Bacardi India names Zeenah Vilcassim as Marketing Director, Further Strengthening its Leadership Team

April 19, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.