Mumbai : YouTube has announced the opening of its collaboration and production facility for Indian YouTube video creators ‘YouTube Space Mumbai’ at Whistling Woods International (WWI). Slated to open in late 2015, the space will allow video creators and students at WWI to learn about video production, collaborate with other creators, and break down resource barriers that inhibit innovation and creativity.
Setting up shop at Mumbai production centre Filmcity, the Google-owned video company has partnered with film school Whistling Woods International to help train creators.
YouTube talent will have access to the studios, its equipment and training programmes as a result of the move.
Video is steadily gaining momentum in India as smartphone adoption booms and YouTube wants to have its foot in the door early on. Especially after Indian YouTube creators AIB and TVF both recently breached one million followers.
David MacDonald, head of YouTube Spaces Asia Pacific, said: “The YouTube Space Mumbai will be another way for YouTube to help foster creativity, entrepreneurship and partnership with top video creators in the country and around the world.
“It’s amazing to see what Indian creators have already been producing and we are excited to see what is coming next.”
Meghna Ghai Puri, president of Whistling Woods International, said, “We recognise that the ‘Future of Entertainment is Online,’ and all our degree and diploma programs now include ‘Content Creation, Audience Development & Monetisation for YouTube’ as part of the curriculum. This partnership with YouTube will allow us to further cultivate the creator community in India, and enable the emergence of the next generation of Indian content creators.”
The facility is slated to open in late 2015 and it will add the venue to YouTube’s spaces in Los Angeles, London, Tokyo, New York City, Sao Paulo, and Berlin.