Mumbai : As questioned by tvnews4u.com in our articles “Given the Short tenure, Can “Yudh” be a trend setter” dated 14th July while comparing Yudh with the fate of Anil Kapoor starrer “24” which went in Colors. The Big B’s entry in Fiction genre of Television Media had a disastrous opening.
Despite a numerous pre-launch marketing initiatives the show opened up with a dismal 1.4 TVR, The launch campaign starting from in house activities like extraordinary Promo scheduling in quick succession on all SET channels and outdoor activity like the unveiling of a 50-feet tall poster at the Statesman house in Delhi with Amitabh Bachchan, Director Anurag Kashyap and the entire crew present, the promotional ground activity in the Bombay Stock Exchange (BSE) where Bachchan went in character to list his on-screen company with BSE and a heavy digital and mobile campaign, the show in its opening week has failed to catch the audience’s attention.
The market is wondering whether SET will be able to generate the kind of viewership it was expecting and also the amount of investment it has doled out that includes a historic production cost of Rs 3 crore per episode it is one of the costliest shows on television.
The market is reverberated with the earlier reports of tvnews4u.com which questioned the shows ability to create a turn around, With in limited 4 weeks time, Industry veterans state that “it will be extremely impossible for any program to create a huge impact in 4 weeks time” due to the extremely high competitive conditions prevailing in Hindi GEC market.
Even the international formats like “24” with a Bollywood star like Anil Kapoor should have open the eyes of Sony TV and they should have thought of making a show with a longer tenure quoted, it’s a poor strategy on part of SET management and wasting such an extraordinary budgets at a critical times when the channel is reeling under extreme pressure to deliver in a do or die condition… quoted a senior executive of a competing channel.
It also pushed the channel to No.5 position settling for a rock bottom of the table. The channel is pinning the hopes to revive its fortune through the launch of KBC season 8.