Mumbai: Zee Entertainment Enterprises Ltd. (‘Z’) has strengthened its digital advertisement revenue leadership team with the appointment of Shipra Wahi as Chief Sales Officer for ZEE5, as the company sharpens its focus on accelerating profitability and unlocking new monetisation opportunities in its digital business.
In her new role, Shipra Wahi will lead the strategic revenue agenda for ZEE5 across sales, strategy, and operations, with a focus on building a future-ready digital sales ecosystem and enhancing monetisation opportunities. Based out of Noida, she will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue.
The appointment comes as the company intensifies efforts to build a robust growth trajectory for ZEE5 through newer revenue models, stronger advertiser solutions, and integrated digital monetisation strategies.
Backed by investments in content, technology, and user experience, ZEE5 has continued to strengthen its digital growth momentum while focusing on delivering greater value to advertisers in an increasingly competitive streaming ecosystem.
Speaking on the appointment, Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, Zee Entertainment Enterprises Ltd. said, “The digital ecosystem is undergoing rapid transformation, with advertisers increasingly seeking integrated, data-driven solutions. As we continue to scale the digital business, further sharpening the monetization strategy for Zee 5 remains a key priority in order to drive meaningful growth. I am glad to welcome Shipra on board at this imperative juncture, who comes with a deep understanding of the digital advertising landscape. Her proven abilities to build high-impact revenue strategies will be instrumental in unlocking new growth levers that enhance Zee 5’s positioning as a compelling platform for advertisers. I look forward to working with Shipra and her team closely to build a robust and future-ready digital sales ecosystem.”
Shipra Wahi, Chief Sales Officer – Zee 5 added, “Zee 5 has established a strong growth foundation, and I am excited to be a part of its journey to deliver meaningful value in an evolving landscape. My team and I look forward to leveraging the platform’s strong market presence to build impactful advertising ecosystems, and drive deeper engagement with partners. By combining newer monetisation models with innovation in advertising solutions, we aim to create sustainable growth engines for the digital business in the long-term.”
Shipra brings over two decades of experience spanning financial services, e-commerce, consumer technology, and consulting across India and the Middle East. Over the course of her career, she has worked with global organisations including Citi, Kearney, Amazon, and Meta.
Prior to joining ZEE5, Shipra was associated with Meta, where she led creator partnerships and ecosystem development initiatives, building expertise across partnerships, digital ecosystems, monetisation, and growth strategy.
The company also highlighted that it has designed a unified and integrated advertisement revenue architecture under Sandeep Mehrotra to capitalise on platform convergence and unlock high-potential revenue opportunities across its digital ecosystem.
