Just Talk Sneakers, a one-of-a-kind feature show, is set to premiere on Zee Café, taking viewers on an exciting journey through the world of sneaker culture and its growing influence in India. This unique series will feature fun conversations with celebrities, spotlighting the subcultures, personalities, interesting trivia that revolve around the sneaker domain. Each episode promises an immersive experience that unveils the world in and around sneakers, as celebrity guests share personal anecdotes, insights, and their unique journeys within the “sneakerverse.” Hosted by renowned sneaker enthusiast and Talk Show host Mihir Joshi, Just Talk Sneakers will debut on 6th October (Sunday) at 8:30 PM on Zee Café, with new episodes airing every Sunday.
Mihir Joshi, a pioneer in pop culture and entertainment for nearly two decades, will bring his expertise and passion to the show. The series will feature a dynamic line-up of young, renowned celebrities including actor Tanuj Virwani, Manav Chabbra, Unnati Malharkar, Akash Dodeja, Simran Dhanwani, Malini Agarwal, Sangeet Paryani, Nisha Lulla, and more. The show will offer a unique platform where viewers can learn about fun sneaker lingo, sneaker-related facts, and explore the growing sneaker craze in the Indian market.
Samrat Ghosh, Chief Cluster Officer – East, North & Premium Cluster, expressed his excitement about the launch, “At Zee Café, we prioritize understanding our youth-driven audience by identifying key subcultures and creating tailored content that truly resonates with them. By tracking evolving interests and cultural shifts, we deliver engaging experiences that captivate our viewers. This approach has positioned us as pioneers in introducing innovative concepts that connect with niche communities ahead of the competition.”
Rishi Parekh, Chief Channel Officer – English and Zest, said on the launch, “As part of our English cluster, we’ve identified and tapped into emerging subcultures within our target audience. Our Anime Fan Fest attracted over 20,000 attendees across two cities, showcasing the immense interest in this genre. Building on this momentum, we’re thrilled to introduce Just Talk Sneakers with Mihir Joshi. The aim is to further expand Zee Café’s footprint in vibrant, youth-driven communities.”
Ashish Sehgal, Chief Growth Officer – Digital & Broadcast Revenue, Zee Entertainment Enterprises Limited, expressed his excitement on the launch, “Shows like Just Talk Sneakers provide a unique platform to engage with today’s youth by tapping into their passions and interests. Zee continues to focus on bringing content for every type of audience by identifying key subcultures and this show has been curated to resonate with the youth and create targeted and impactful experiences for them. We believe such refreshing content is a perfect fit for brands and sponsors where they can create stronger connections with this demographic and boost their visibility by integrating their messaging in an authentic way.”
Sonal Shah, National Sales Head – Zee Brand Works Sales, Youth Cluster & Influencer Marketing, “This collaboration with Hell Energy and Ather is a perfect match for Just Talk Sneakers. Both brands exude energy, spontaneity, and a sense of movement, making them ideal partners for a show that celebrates youth culture and staying on the go. We’re confident this partnership will create long-lasting connections and elevate the experience for the youth community.”
Just Talk Sneakers will debut on 6th October (Sunday) at 8:30 PM on Zee Café, and will have a total of 8 episodes with new episodes airing every Sunday. The show will also be available on Zee Café’s YouTube channel as well.
