Mumbai : Zee Entertainment Enterprises, in order to strengthen its digital presence, has appointed Anjana Kshetry as head, brand solutions, Zee Digital. Kshetry will report to Debashish Ghosh, chief knowledge officer, Essel Group.
She will be working in close coordination with the India Web Portal, Ditto TV and Zee Digital teams. She will also be responsible for leveraging the ZEE Sales team for integration of digital propositions with TV sales propositions in the most optimum manner. Furthermore, she will be looking at brand integration opportunities in the digital arenas being explored with Essel Vision.
Kshetry was previously the senior vice president, sales and brand solutions, heading the national sales portfolio for brand solutions and Zee Khana Khazana.
She has been associated with ZEE for about 14 years, and has worked with the organisation in multiple capacities. She started in the marketing team for the Zee English cluster and subsequently led the national sales portfolio for Zee Music, Zee Café , Zee Studio and Zee Khana Khazana.