Delhi: Zee Entertainment Enterprises Limited (ZEEL), the official broadcaster of the DP World International League T20 (ILT20), successfully concluded the second leg of its Agency Premier League T20 in Delhi, a unique initiative to foster camaraderie among media trade partners.
The star-studded event saw popular Indian actor and comedian Aparshakti Khurana as the special guest. Known for his multifaceted talent as an actor, singer, and TV host, Khurana’s presence brought an infectious energy to the tournament, which featured spirited competition among leading media agencies. OMD claimed victory in the Delhi edition, triumphing over strong contenders such as Havas, IPG, Group M, Publicis, and Dentsu.
The league now moves to Mumbai on December 20 for its final leg, where agencies like Wavemaker, Starcom, Madison World, DBB Mudra Max, Essence Mediacom, and Mindshare Fulcrum will vie for the championship title.
The first leg, held in Bengaluru, was a resounding success, with Group M, Mavericks clinching victory. Teams from Dentsu, Havas Media, Initiative, and Madison participated, setting a competitive tone for the subsequent legs.
Commenting on the League’s Success, Ashish Sehgal, Chief Growth Officer – Digital & Broadcast Revenue, Zee Entertainment Enterprises Limited, shared,“We, at ZEE, are delighted with the success of both Bengaluru and Delhi legs of the league. The league exemplifies Zee Entertainment’s dedication to build meaningful relationships with our trade partners, including the media fraternity. Cricket is a unifying force in India, and through this initiative, our aim is to bring the excitement of DP World ILT20 closer to our partners while fostering a sense of camaraderie and shared enthusiasm for the game.”
DP World ILT20 Season 3: A Month-long Cricket Extravaganza
The highly anticipated third season of DP World ILT20 kicks off on January 11, 2025, culminating in the finals on February 9, 2025. Cricket fans can catch all the action live across ZEE’s 15 widely distributed TV channels, including Zee Cinema HD, Zee Tamil HD, Zee Biskope, &Flix SD/HD, and more. Additionally, ZEE5, one of India’s leading OTT platforms, will stream the matches for free, providing fans with seamless access.
Earlier this year, ZEE reported a viewership of 221 million for the league’s second season. To achieve its ambitious target of 230 million viewers for Season 3, ZEE will broaden its distribution to include South Indian channels, ensuring deeper penetration across regions.
The league’s mass appeal is evident in its broad audience demographics, with 46% female viewership and a 55% youth share, cementing its status as a cricketing festival that resonates with audiences across India.
