Mumbai: It has been a winning streak for Zee Entertainment Enterprises Limited (ZEEL) at the recently concluded CMO Asia Awards 2019 as Zee Cinema, &pictures and Zee Bollywood from the Zee Hindi Movies Cluster wins 10 awards at the prestigious platform. The Zee Hindi Movies cluster is known for their innovations across verticals and successful marketing campaigns which has resulted in multiple award wins over the years at prestigious platforms.
The CMO Asia Awards recognizes companies for their best practices, case studies, innovation and client engagement. Organized by CMO ASIA, the Digital Marketers’ Awards are designed to recognize exceptional work done by the marketing fraternity to take their brands into the digital era.
Known for pushing boundaries through innovation and differentiation, Zee Cinema bagged five awards across various categories:-
- Award for Best Use of Social Media in Marketing for the Zingaat Workout Challenge for the World Television Premiere of Dhadak
- Best Use of Social Media in Cause Marketing / CSR Program for the Padathon initiative for World Television Premiere of Padman
- Best Corporate Social Responsibility Activity for the Padathon initiative for World Television Premiere of Padman
- Most Outstanding Marketing Campaign for the World Television Premiere of Dhadak
- Best Social / Digital Media Promotion for the Zingaat Workout Challenge for the World Television Premiere of Dhadak
&pictures was awarded for their innovation in the Social Media category for the World Television Premiere of Love Yatri for the ‘Dance with Love Yatri’ campaign.
- Best Social media promotion
- Best Social Influencer campaign
Zee Bollywood, which was launched last year, received recognition for its 101% Shuddh Bollywood theme launch, using a 360-degree campaign. The hand painted movie posters of famous characters, usage of popular dialogues, the iconic Golden Disco Ball that represents the song and dance culture, the vibrant explosion of colors that celebrates Bollywood in its truest sense became synonymous with the channel, helping it to stand out amongst the clutter and securing 3 prestigious awards in the below categories.
- Marketing campaign of the year – Zee Bollywood channel launch
- Best Social media campaign
- Best On-air promo