Mumbai: ‘Hindustan Ki Baat’, the notable IP of ZEE Hindustan started last year during the pandemic. It aims to cover all the major cities acknowledging their achievements and contribution to the development of the state and the nation.
It successfully conducted the first phase of the series this year, between 24th July to 31st July 2021 at 6 cities covering Ahmedabad, Jaipur, Patna, Kanpur, Bhubaneshwar & Surat. On, 20th August the second phase started with Raipur following Kolkata on 21st August.
At Raipur, the event was graced by the presence of Hon’ble Chief Minister of Chattisgarh Shri Bhupesh Baghel, the ex-CM Dr. Raman Singh, and the industry experts – Mr. Sunil Ramdas Chairman of Ramdas Dropadi Foundation, While in the city of joy, Kolkata, Hindustan Ki Baat started off with a classic musical performance by India percussionist and tabla maestro Pt. Tanmoy Bose & his group followed by an introductory speech by Managing Editor Shamsher Singh & the four-panel discussions regarding the importance of Kolkata in shaping up the cultural & financial backbone of the nation.
Speaking on this development, ZMCL CEO & Editor-in-Chief, Purushottam Vaishnava said, “ZEE Hindustan following on its commitment of giving voice to various cities through Hindustan Ki Baat platform continues its second phase this year with Raipur and Kolkata and it will be followed by Dehradun, Pune, Chandigarh, and Ranchi completed by end of this month. Through every city event, the IP is getting more attraction from the viewers and hence we feel an increased responsibility to give back to the nation with this endeavor.”
Chief Revenue Officer, ZMCL, Manoj Jagyasi opined, “Hindustan Ki Baat is gathering speed and is fuelled by our enthusiastic partners who have supported us throughout this initiative. In the last 60 days, we have achieved the milestone of covering more than 10 cities bringing light to their contribution to build the nation. As we cross each milestone together it is strengthening our belief that the achievements of various cities lead to the nation getting stronger.”