Noida: Zee Media Corporation Ltd has announced overall restructuring of Zee Hindustan, one of its flagship channels. As per the move the News channel will get restructured with larger focus on strengthening the digital news dissemination.
Keeping in line with its strategy, ZMCL will diversify its current bouquet of content by introducing a new documentary channel in the near future along with multi-format factual content that resonates across segments.
ZMCL has stated that Zee Hindustan will remain a dynamic digital destination and deliver compelling content which is consistent with the broader changes being envisaged at ZMCL.
According to the statement issued by ZMCL, “Zee Hindustan brand is being re-imagined to meet the ever-evolving changes in consumer preference for content, with the group envisioning a whole new approach to connect its content to its audience where they are.”
:Being one of the largest news networks in India with a robust pan-India reporter strength, ZMCL addresses the need gap at every level with channels focused exclusively on delivering timely regional news” the statement added.
The brand offers specially curated programming that caters beyond politics and debates by including shows on crime, lifestyle, health etc.