Mumbai: Global Media & Entertainment Powerhouse, ZEE Entertainment Enterprises Ltd. (ZEE) and Kyoorius Communications Pvt. Ltd. (Kyoorius), today announced a unique initiative for the advertising fraternity aimed at democratizing the overall advertising awards ecosystem.
Punit Goenka, MD & CEO, ZEE & President, International Advertising Association (IAA) and Rajesh Kejriwal, Founder & Director, Kyoorius, announced a significant change to the entry process to the prestigious Kyoorius Creative Awards. The disruption is provoked by the acknowledgment of the challenges faced by the creative fraternity, and encourages increased participation while significantly reducing their award entry budgets.
ZEE has announced that it will fund 75% of the awards entry cost incurred by the creative agencies, making their participation in the Kyoorius Creative Awards much easier and significantly more cost-efficient. Recognizing the budget constraints and immense pressure on margins experienced by the agencies, ZEE has announced this support to ensure that every creative work finds its due share of recognition and appreciation.
A significant reason for ZEE’s support to the advertising fraternity is the fact that, as an Entertainment Company with strong and established businesses in the realm of broadcast, films, music, digital and LIVE entertainment, the company has been a direct beneficiary of the immense creative talent of the Industry. With this initiative, ZEE recognizes and applauds the creative quotient of the industry, which complements the entertainment environment through the creation of television commercials, and the significant contribution of the community through their involvement in TV programming, films and content for digital platforms.
Speaking on this announcement, Goenka said, “We are extremely proud of our symbiotic relationship built with the advertising fraternity, both media and creative, in this journey of entertaining the world. We firmly believe that no creative work should be deprived of being showcased, appreciated or recognized due to commercial constraints. Our association with the Kyoorius Creative Awards enables us to make this disruptive and much-needed change in the current ecosystem. I am glad that this initiative is also in line with IAA’s overall approach of democratizing the advertising world.”
Kejriwal added, “As we step into the seventh year of the Kyoorius Creative Awards, it gives us a great sense of satisfaction to witness the immense support expressed by the creative community and marketers. This initiative would not have achieved the success levels which it has without the investment of time and energy of all the players in the value chain. We are delighted that ZEE has taken a yet another thought leadership stance by supporting the creative community through its association with the Kyoorius Creative Awards. The support from ZEE will not just democratize the awards ecosystem, but will also disrupt the existing power structures.”
Important Dates to note:
- Final Deadline for Entries: 10th April 2020
- Judging Timeframe: 23rd April 2020 – 25th April 2020
- In-Book Winners to be declared in May 2020
- Awards Night to be hosted on 5th June 2020