Mumbai: There is an emotional connection that each of us has with our favourite mithai. Keeping this thought in mind, Zee TV’s upcoming fiction show ‘Mithai’ is set to take the viewers back to their roots through an amalgamation of a love story and a family drama all tied together inside a sweet box of traditional Indian sweets. Mithai will premiere on 4th April and air from Monday to Saturday at 7 pm.
Produced by Arvind Babbal Productions, Mithai is set against the backdrop of Mathura and captures the journey of a bubbly and chirpy sweet-maker, whose name is also coincidentally ‘Mithai’. The show will take viewers into the by-lanes of Jatipura where barely four shops exist today that prepare a unique traditional sweet called Aloo Jalebi which is served as the mahaprasad at the Mukharvindh Temple. The protagonist Mithai wants to spread smiles with her late father’s traditional recipe.
Popular television actress Debattama Saha is all set to make you fall in love with Mithai, as she gears up to essay the titular character. As the male lead opposite her, television actor Aashish Bhardhwaj will portray the role of Siddharth, a software engineer by profession and the grandson of a heritage Indian sweets business family in Mathura. Unlike Mithai, he resents sweets because he blames his father for having focused on his sweets business instead of tending to his mother’s health which led to her untimely death, and he wants nothing to do with his family’s business.
Mithai was introduced to media in a unique way where she entered on her bicycle with garma-garam Aloo Jalebiyaan for the media and played Vrindavan style – Phoolon Wali Holi with the entire cast of the show. At the launch event, she danced to the title track of the show sung by Sa Re Ga Ma Pa contestant Sanjana Bhat.
Zee TV Business Head Aparna Bhosle said, “With Mithai, we want to infuse our early primetime with the positivity of this vivacious girl from Jatipura who wants to spread smiles with her late father’s unique traditional recipe of Aloo Jalebis … her journey of building a relationship with her husband who deeply resents the very concept of sweets will be an intriguing journey for audiences to follow. We have shot extensively in Mathura to capture the true cultural essence and the authentic backdrop of our narrative. We look forward to yet another successful collaboration with writer-producer Arvind Babbal with this show!”