New Delhi: NDTV has elevated Venkat Pochiraju to the role of National Sales Head – Brand Studio, effective immediately. Prior to this promotion, he served as Regional Head – South (Special Projects) at NDTV since April 2024.
In his new role, Pochiraju will be responsible for driving sales across new and existing intellectual properties, brand solutions, and media partnerships spanning NDTV’s news channels and digital platforms.
Announcing the development on his LinkedIn profile, Pochiraju said, “I’m happy to share that I’ve been promoted to National Sales Head – Brand Studio at NDTV!”
Pochiraju brings over two decades of experience in the media and advertising industry, with a strong track record in revenue growth, client servicing, and innovative brand solutions. Before joining NDTV, he was associated with Times Network as General Manager and Region Head – South.
Earlier in his career, he held leadership roles across prominent media organisations. Between 2018 and 2022, he worked with RED FM as Deputy General Manager and Cluster Sales Head – South. He also served as Senior Manager – Sales & Region Head – South for Sony Mix and Sony ROX HD at Sony Pictures Networks India from 2014 to 2018.
His professional journey also includes stints at 9X Media Pvt. Ltd, GroupM, E-TV Network, BIG FM, Symbiosys Technologies, Infomedia India Limited, and Johnson & Johnson.
With deep expertise across advertising sales, media buying, IP monetisation, branded content, and new business development, Pochiraju is expected to play a key role in strengthening NDTV’s brand-led revenue strategy and expanding its integrated media offerings.
