New Delhi: Zee Entertainment Enterprises Limited’s first lifestyle channel – Zee Zest becomes most loved among viewers in the lifestyle genre, securing the top position in its first BARC reporting week itself. GTVT chart this week has shown that the channel has successfully established its set of audience by topping the list with 3065 GTVTs. Truly Unlimiting the content showcased, Zee Zest creates and brings across shows highlighting wide aspects of the Indian audience’s lifestyle.
Adding more Zest to this milestone achievement, is the fact that top 5 shows in the lifestyle genre are all from Zee Zest!
Commenting on this early achievement, Amit Nair, Business Head, Zee Zest said, “The leadership position in the first week of ratings release is a huge thumbs up from the audience to the carefully crafted and curated shows that Zest has put together. It’s also a testament to the tremendous hard work put in by the internal teams to make this the shortest go to market product and win big. We look forward to bringing entertaining and unique formats of content and IP’s in the coming months and I am positive that we will continue to be the undisputed leader in the space.”
With reputed chefs, hosts and interesting concept based shows, Zee Zest has managed to make space in the audience’s lives. The channel has a 360-degree platform with a presence across TV, Web, Social Media, and Events, and has adopted the same to connect with the people maintaining two-way communication with the audience.