Zee5 Global has announced it will aggregate multiple South Asian streaming platforms within the Zee5 Global platform with the launch of Add-ons in the US. Zee5 Global Add-ons will offer subscribers in the US a single-window to access South Asian entertainment platforms on the Zee5 Global platform, with Add-ons pricing starting from $1.49 onwards.
“The launch of Add-ons on Zee5 Global is a significant milestone, further cementing our leadership position as the No.1 South Asian streaming platform in the US market,” said Archana Anand, Chief Business Officer, Zee5 Global, “Add-ons will bring the best of South Asian content from multiple streaming platforms within Zee5 Global for the diaspora in the US and soon globally, and at the best possible value.”
Zee5 Global Add-ons currently offers content across languages from streaming platforms like Simply South (all South Indian languages), Oho Gujarati (Gujarati), Chaupal (Punjabi, Bhojpuri, Haryanvi), NammaFlix (Kannada), EPIC ON (Hindi) and iStream (Malayalam) with at least six more being onboarded. Zee5 Global Add-ons partner titles will add to the platform’s catalogue of over 250,000 hours of movies, TV shows, and originals across languages.
Amit Goenka, President – Digital Businesses & Platforms, Zee Entertainment Enterprises Ltd said, “As digital entertainment consumption and delivery models evolve in the global landscape, addressing the growing consumer demand for engaging content and a seamless, personalised experience that combines accessibility and affordability is the need of the hour. With the launch of our aggregator platform Zee5 Add-ons, we aim to unite the entertainment ecosystem for the discerning viewer to build a robust monetisation opportunity for multiple players in the global markets. We are pleased to have on board some of the most renowned names offering South Asian content to the diaspora audience, and we look forward to building a healthy partnership by enhancing capabilities in the realm of content creation and distribution by establishing Zee5 Global Add-ons as the single destination for all South Asian content.”
Anand added, “As the foremost South Asian streaming platform in the United States, Zee5 Global has played a crucial role in connecting the South Asian diaspora with their cultural roots. Building on our leadership, the natural progression was to evolve into the premier aggregator for South Asian entertainment. Add-ons will help address challenges such as content and consumer fragmentation and empower subscribers to effortlessly access their preferred content at one destination. It also benefits our partners, who can bank on our extensive reach in the US and save on customer acquisition and marketing costs.”
She also announced a campaign against global piracy to be launched soon with Zee5 Global offering a logical and legitimate option for consumers tempted by the content variety and low costs offered by pirate platforms.
The launch event also featured a panel discussion titled the Coming of Age of South Asian Entertainment: The Time is Now. The panel discussion, moderated by Anupama Chopra, featured actor Manoj Bajpayee, Guneet Monga, Vishal Bhardwaj, Pratik Gandhi, and Archana Anand. The panellists discussed a range of topics around the subject covering how South Asian content is finally taking centre stage, their perspectives about the South Asian diaspora audience, how storytelling has evolved and whether crossing over was a personal aspiration for them.
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