ZEE5, an Indian video streaming platform, unveiled a content slate with a line-up 111+ titles spanning across Hindi, Tamil, Telugu, Kannada, Malayalam, Bangla, Punjabi and Marathi, at an event held in Mumbai.
Keeping audiences ‘Hooked to 5’, the event celebrated the milestone of five successful years of catering to the entertainment needs of Indians and the South Asian diaspora across the globe in the presence of Bollywood celebrities and industry stalwarts. The slate features an extensive array of genres, from avant-garde thrillers and adrenaline-pumping action to captivating dramas, light-hearted comedies, and fantasy adventures.
ZEE5 stated that the new slate is designed to elevate the content viewing experience with enhanced choices across formats, genres and languages. The lineup also showcases the OTT Platform’s significant focus on regional content with titles in Tamil, Telugu, Kannada, Malayalam, Bangla, Punjabi and Marathi.
ZEE5 has expanded its ecosystem through partnerships with prominent content creators and cinematic maestros such as Dharma Productions, Salman Khan Films, Guneet Monga’s Sikhya Entertainment, Bhanushali Studios, The Viral Fever (TVF), Applause Entertainment, Goldie Behl’s Rose Audio Visuals, Vikas Bahl, Vivek Agnihotri, Nagraj Manjule, and Sudhir Mishra, along with powerhouse performers like Manoj Bajpayee, Pankaj Tripathi, Huma Qureshi, Arya, Parambrata Chatterjee, Vijay Sethupathi, Nawazuddin Siddiqui, and Radhika Apte amongst others.
Talking about the slate, Manish Kalra, Chief Business Officer, ZEE5 India said, “2023 holds a significant meaning for us, as we mark the fifth anniversary by presenting a carefully curated line-up featuring the best of talents from the entertainment industry across languages. ZEE5 clocked 100 bn+ streaming minutes in FY’23. This is a testament to the fact that we have grown exponentially by investing in creativity and innovation, enhancing viewing experiences and offering increased value to the viewers. Following the consumer-first philosophy, we are broadening the spectrum of content offerings with a diverse array of genres, formats, languages, and stories. As the platform of choice catering to a wide audience base, we will continue to focus on quality storytelling, & making it accessible across multiple touchpoints. The year has started on an encouraging note, and we are looking forward to audience response to the exciting slate of 111 new titles.”
Punit Misra, President – Content & International Markets, ZEE Entertainment Enterprises, said, “As we celebrate ZEE5 @5 and reflect upon why and who we exist for, we realize that today’s youth celebrates life for its variables as opposed to its constants. They seek not to be bracketed with singular identities set in stone, but to be multi-dimensional and ever evolving. At ZEE5, it is our unwavering mission to stand shoulder to shoulder with our viewers on this path, celebrating their multi-dimensionality through stories that ignite their imagination, stoke their dreams, shape their beliefs and inspire their very being.”
Commenting on the new slate, Nimisha Pandey, Chief Content Officer – Hindi Originals, ZEE5 said, “As ZEE5 reaches its 5-year milestone, we are creating ourselves, one story at a time. It is our endeavour to take our viewers on a journey where they explore multiple dimensions within themselves. It gives us immense joy in bringing stories and characters that take our audiences to new worlds and emotions, that they can sometimes relate to and sometimes escape with. The new slate that we’ve curated brings forth fresh seasons of our most loved series and some new titles that we hope audiences will enjoy. We’re working with some brilliant creators who share our vision and passion of broadening the horizons of storytelling.”