Mumbai: Zeno Group has been appointed PR partner for ESPNcricinfo, the world’s leading cricket website, beating out multiple contenders vying for the highly contested account. The win comes at a critical time as live cricketing action returns and a renewed interest in the sport is at an all-time high.
Over the past decade, cricket has fundamentally led the sporting revolution in India through the Indian Premier League (IPL). This has further thrusted a renewed enthusiasm for cricket among the national and global sports community. With the return to live cricketing action following national lockdowns, Zeno will act as strategic advisors to building ESPNcricinfo’s industry profile beyond a cricket news and scores domain, to an innovative and comprehensive digital dimension to the best cricketing experience.
Zeno will be responsible for spearheading ESPNcricinfo’s communication strategy delivered across traditional and digital media channels along with media relations. The comprehensive approach aims to grow and amplify the industry identity for ESPNcricinfo in India.
Gaurav Thakur, Director of Marketing & Business Development at ESPN said, ‘‘Pioneering in offering in-depth and comprehensive cricket coverage, ESPNcricinfo today continues to innovate in offering fans an enhanced digital cricket experience, powered by an exceptional and passionate team. In Zeno, we have found a partner who is an extension of our culture, aligns with our goals and mirrors our pursuit for excellence with enthusiasm. We are confident in Zeno’s ability and innovative mindset to scale our reach, thereby expanding the value generation momentum for our brand.”
Rekha Rao, Managing Director, Zeno India said, “This is an exciting time to partner with ESPNcricinfo, an industry leader in the single sport digital domain, especially amid a renewed enthusiasm among the global cricketing community. Zeno has a long-standing history in sports globally, partnering with some of the biggest domestic and international professional leagues in the world. Our industry and media experience, will help build ESPNcricinfo’s industry profile and scale its reach among newer audiences.’’