Ahmedabad: Satvam Nutrifoods Ltd., a renowned name in food and spice industry, has roped in Zero Gravity Communications, a regional integrated marketing consultancy to lead its communication mandate in India. Ganpatbhai Patel, Chairman & Managing Director, Satvam Nutrifoods, explains the reason for relying on regional consultancy for its communication mandate.
“Roping in a consultancy which has regional bent is a part of our well -crafted strategy to reach out to the hinterlands of the state. Zero Gravity Communications has a dedicated team with a very strong foothold in the Gujarat market and understands the demographic Satvam focuses on. A regional consultancy makes it easier to infuse the local flavours that the brand requires,” he said.
“Zero Gravity Communications will aid us to devise a communication strategy that has a strong recall and resonates with millennials who admire Satvam not just for the quality, but for all the ease it brings into their lives,” he added.
On the occasion, Khushboo Solanki Sharma Founder, Zero Gravity Communications, said: “We are thrilled to have won the opportunity to handle the communications mandate of Satvam Nutrifoods in India. We look forward to partnering with Satvam on their quest to give the authentic taste of Indian cuisine worldwide.”