New Delhi: Don’t dazzle on certain occasions, shine bright in every situation. This festive season, Zeya ByKundan unveils its first TVC campaign starring Bollywood Star Vaani Kapoor as their brand ambassador. The commercial features the brands’ resplendent affordable and lightweight jewelry to celebrate the modern-day woman.
Zeya ByKundan was launched in 2019 and since then it is driven towards creating a brand of jewelry for everyday wear. Talking about the campaign launch, Nishita Garg, Co-Founder of Zeya By Kundan said, “This is our first TV Commercial launch and to have Actor Vaani Kapoor as its brand ambassador was a thoughtful decision. She resonates with the millennial and modern-day women, who embrace life. And Zeya truly represents that through its exclusive range of gold jewelry specifically designed for today’s woman, which is timeless, trendy, quirky, and affordable, complimenting her everyday closet.”
She further adds, “The quintessential meaning of Zeya is ‘Success’, and through this TVC we have tried to bring forth the celebration of ‘New-You’. Embed in tradition and values, yet modern.”
The commercial is centered on Vaani’s special day highlighting Zeya By Kundan to shine bright in every situation. The TVC begins with a surprise element where a box is kept aside the bed table with a Happy Birthday note for Vaani Kapoor. As Vaani wakes up she opens the Zeya By Kundan box and finds the beautiful pendant inside it. She is excited for her special day, gets ready for work, and heads to her workstation. Right after finishing up her work from home, she is all set for the evening birthday celebration. She bakes a beautiful birthday cake for herself and probably others coming in the evening for the party. In the final segment, we see her getting ready for the evening party and wearing her favorite jewelry pieces by Zeya By Kundan.
“I am thrilled to be the face of Zeya By Kundan’s first TV campaign ‘Shine Brighter.’ The beautifully crafted jewelry pieces are for all age groups. Each piece is so unique and delicate that it is perfect for any occasion” says ‘Bollywood Actor Vaani Kapoor’
Agency: The Storylab, India, Parent Company Dentsu South Asia
Country Head: Deepak Kumar
Associate Vice President: Anika Manchanda
Business Director:Anupriya Uppal
Campaign Conceptualised& Directed By:Saurabh Dasgupta
Produced By: Mango Pulp Films
Director of Photography: Vishal Sinha
Creative Producer: Priya Shree
The TVC has been created by Dentsu South Asia. Divya Karani, CEO of Media, Dentsu South Asia said, “We have seen our relationship with the Kundan group grow with the passage of time. Brand endorsement along with TVC creation for Zeya By Kundan takes our relationship to greater heights. Zeya’s brand essence and experience were all factored into our proprietary tool, ‘Star Matrix’ to identify the brand ambassador. Vaani Kapoor, with her free-spirited, glamorous personality and strong youth connect, embodies it all.”
The 360 – degree campaign will be led by television, and digital platforms including OTTs, YouTube, Facebook, Instagram, Cinemas, and Outdoor. #ShineBrighter campaign highlights the luxurious and affordable new range of gold jewellery by Zeya starting from ₹ 2000 with 5000+ designs available on zeya.co.in and Zeya By Kundan standalone stores