Mumbai: Zirca Digital Solutions, a 360-degree digital solutions provider, has appointed Vamsi Krishna Sankarayogi as head of technology and solutions.
Zirca believes that digital communication provides every brand with an opportunity to create compelling stories and share them with its audience. To facilitate this, it offers a bouquet of products – ContentdB, Asia’s first integrated native advertising management platform; ContentiQ, which helps media planners and advertisers create an insights-driven content plan; and ZDMP, an in-house system of audience analytics for the campaigns that Zirca executes on multiple platforms. In the past few years, Zirca has bagged global awards for their products at Wire ATS Singapore, Tech Trailblazers, CMS Asia Awards, Content Marketing Summit and many more.
An industry veteran with more than 24 years of experience in financial, advertising and marketing technologies, Vamsi will lead the development and management of Zirca’s bouquet of solutions. He will play a critical role in expanding the business across markets and bringing scale through the integration of digital, television, print, etc. He will report to CEO and Director Neena Dasgupta.
Vamsi’s expertise includes cloud computing, machine learning, data science, business intelligence, service oriented architecture, low latency and hybrid computing, Blockchain technology and digital business transformation. Earlier, Vamsi was associated with a telecom, advertising technology and big data start-up in Bengaluru as its chief technology officer. He was previously associated with ZETA Global Inc as vice-president – global technologies and as the managing director of their engineering centre; as head of engineering at Unmetric Technologies; as a senior director at Volante Technologies; technical director at Information Builders Inc and at Tata Consultancy Services.
Dasgupta said: “We are delighted to have Vamsi as part of the Zirca family. We look forward to leveraging his expertise and insights to expand in the product space and in global markets. We wish him the very best.”
Karan Gupta, managing director of Zirca, added: “Vamsi has the right credentials to take Zirca to new heights. We wish him the best and look forward to working with him.”
Vamsi said: “I am thrilled and look forward to working with the talented people at Zirca. I hope to apply my experience to deliver the best to our clients and to support our teams for the best results.”