Zone Of Fresh Food aka ZOFF, an emerging player in the Indian spice industry, has roped in Bollywood actor Shilpa Shetty as its brand ambassador for three years.
The brand recently raised INR 1 crore funding in Shark Tank India – Season 2, from boAt’s Co-founder & CMO, Aman Gupta.
Commenting on the announcement, Ashish Agrawal, Co-founder, ZOFF, said, “Shilpa is the undisputed health icon in India. Her endorsement will not only empower ZOFF but will also help us capitalise on her massive influence and appeal as one of India’s most prominent fitness and health enthusiasts. She joins the brand as a powerful voice that strongly promotes healthy life choices on a day-to-day basis. This vision of Shilpa aligns very well with our brand ethos and makes her the perfect face for Zoff.”
Further commenting on the Company’s vision, Akash Agrawal, Co-founder, ZOFF, said “By using cutting-edge cool grinding technology such as the Air Classifying Mills, we aim to revolutionise the Indian spice industry. Our vision is to become India’s go-to and most widely recognized online spice platform, and our association with Shilpa Shetty is a step forward in that direction.”
Speaking on her partnership with ZOFF, Actor Shilpa Shetty said, “I’m beyond thrilled to be a part of ZOFF’s revolutionary journey. Their steady dedication to sustaining and preserving the integrity of spices is what appeals to me personally and also to today’s mindful and health-conscious consumers.”
