ICICI Prudential Asset Management Company, a subsidiary of one of India’s largest private sector banks, ICICI, has teamed up with 1702 Digital, a Mumbai-based digital marketing agency, to develop content marketing strategies to generate quality leads and conversions. ICICI Prudential aims to provide a range of easy-to-understand investment solutions to help bridge the gap between savings and investments, and create long-term wealth for investors.
“1702’s expertise in BFSI was fairly well known. We were happy to see their thoughts and directions for our brand. Looking forward to detangling the complex yet exciting world of content marketing with them”, said a spokesperson of ICICI Prudential.
Aanchal Arora, the founder of 1702 Digital, claims that “1702 will be accountable for strategic thought leadership, media innovation, planning, and operations for the brand with a team of experts behind it who have experience creating social engagement and awareness marketing campaigns”.