According to TAM Sports-Report, on comparison of Commercial Advertising on TV for IPL 15 and IPL 14 for the first 5 matches, number of Categories, Advertisers and Brands dropped in IPL 15 compared to same number of matches in IPL 14.
During the first 5 matches, the Top 5 categories list had 4 categories from ‘E-commercesector with more than 30% share of Ad Volumes in IPL 15.
The Top 5 categories together had 40% share of Ad Volumes in IPL 15. 3 out of Top 5 categories were common between IPL 14 and 15.Top 5 Advertisers contributed more than 1/5th share of Ad Volumes during 5 matches of IPL 15.Sporta Technologies was the only common advertiser among Top 5 advertisers during IPL 15 and IPL 14.
12 new categories and 65 new brands advertised in 5 matches of IPL 15 compared to same no. of matches in IPL 14.
Among the new categories, Corporate/Brand Image topped the list followed by Ecom-Auto Rental Services. Among the 65 new brands, ‘KamlaPasand Silver Coated Elaichi’ topped the list followed by ‘Tataneu App’.