Mumbai: Mondelez International has released India-specific insights from its sixth annual State of Snacking™ Report 2024, shedding light on the evolving emotional and social dynamics of snacking habits across the country. The report reaffirms that for Indian consumers, snacking continues to be deeply rooted in emotional well-being and social connection, while also evolving in step with lifestyle shifts.
According to the findings, 97% of Indians associate snacks with nostalgia and joy, and 88% view snacking as a source of comfort or a personal reward. As many as 80% confirm they often snack to socialise, underlining the role of snacking as more than just food—it’s an emotional ritual.
“The State of Snacking™ Report 2024 uncovers a fascinating shift in India’s snacking habits, revealing the strong role of snacking as a ritual meeting emotional, physical and social needs,” said Nitin Saini, Vice President – Marketing, Mondelez India. “It’s exciting to see how deeply it’s embedded in our daily lives and even our culture. With more and more people replacing meals with snacks, we are committed to provide consumers delightful moments of snacking with our existing portfolio and also more innovation.”
Key India Insights from the 2024 Report:
*The Evergreen Role of Snacking:
*70% snack more today than they did a year ago
*Afternoon (75%) and morning (50%) are the most popular snacking times
*88% express long-standing loyalty to certain snack brands
*Indulgent Snacking Takes Center Stage:
*99% enjoy snacks as a reward or treat
*84% say snacking is one of the few indulgences they have today
*85% believe some snacks should be enjoyed purely for satisfaction
*Snack Curation & Accessibility:
*65% buy snacks from local convenience stores, with 61% shopping online
*83% discover new snacks while browsing store aisles—up 5% from 2023
*Mindful Consumption Trends:
*Consumers use snacks to boost mood, energy, and wellness
*Me-time’ with snacks has grown in popularity, now at 87%, up from 84% in 2019
Since its debut in 2019, the State of Snacking™ report, conducted in partnership with The Harris Poll, has captured snacking trends across 12 global markets. Over six years, it has revealed a consistent shift toward snacking as a preferred meal replacement and a key to emotional and cultural experiences.
Mondelez continues to leverage this insight to innovate and deliver on evolving snacking preferences in India, reinforcing its commitment to consumer-centric snacking for the future.
