New Delhi: Ringing in the new year with a brand-new campaign- 7UP®, the clear refreshing drink has come up with a thought-provoking yet very witty and fun campaign. The central concept of the brand campaign launched today as part of 7UP®’s ‘Think Fresh’ series, is to address everyday curveballs/googlies through a fun and playful attitude. The quirky brand campaign features the much-loved, curly-haired 7UP® mascot Fido Dido who looks at turning life’s googlies into opportunities and encouraging today’s youth to not be frustrated with daily problems.
The campaign opens with a man who’s sitting in the ladies’ section of a bus and pretends to fall asleep as soon as he sees a young girl enter the full bus takes a swift swig of 7UP® and comes up with a fresh solution. In a ‘Think Fresh’ move, Fido is then seen near the man’s window where he drops a toy snake into the man’s lap. Feeling something on his lap, the man is startled, jumps out of the seat, and as a result vacating it, much to the young girl’s surprise and advantage.
Speaking about the new campaign, Naseeb Puri, Senior Marketing Director, Flavors, PepsiCo India, said: “7UP, our clear refreshing drink instigates youth to ‘Think Fresh’ to address the various life’s curveballs with a cool mind & smart thinking. The new campaign throws light on the many tricky situations that we face every day… and Fido Dido, with his quick-wit and fresh thinking demonstrates that that no matter which curveball comes one’s way, keeping a cool mind will ensure one finds a ‘Fresh’ way to emerge on top and win in this evolving reality. I am confident that our new bold, tongue-in-cheek campaign will resonate strongly with our consumers.”
The 7UP® campaign will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. 7UP® is available in single/multi-serve packs across traditional and modern retail outlets as well as on select e-commerce platforms.