Thursday, July 2, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

90% of Indians say that financial health has a profound impact on their well-being: Scripbox survey for World Savings Day

by MN4U Bureau
October 22, 2020
in Featured, Analysis
Reading Time: 3 mins read
A A
90% of Indians say that financial health has a profound impact on their well-being: Scripbox survey for World Savings Day
Share Share ShareShare

Bengaluru: Financial and physical health has been among the top two stressors for Indians amid Covid-19 ahead of relationships and family. At a time when economic anxiety is increasing, an overwhelming 90 percent of Indians identify financial health as having a profound impact on their well-being. Having a financial plan in place and investing in wealth creation emerge as ways to help alleviate financial stress and build a greater sense of personal well-being today.

These findings are based on Scripbox’s survey on ‘Wealth & well-being’, that aims to understand investor behavior and sentiment amid Covid-19. Conducted ahead of World Savings Day (celebrated globally on October 31st), Scripbox, a leading digital wealth management platform aims to create awareness on the importance of saving and investing that can create a virtuous circle with lifelong benefits. As a technology-led financial service, Scripbox offers simplified, scientific and curated solutions to investors for their wealth creation needs, as per their financial goals.

Amid Covid-19, Indians have been most stressed because of their physical health (54 percent), followed by financial health (46 percent), ahead of the family (28 percent), and relationships (23 percent). While it’s popularly understood that money can’t buy happiness, an overwhelming 90 percent of Indians agree that financial health has a profound impact on their well-being. Respondents polled for this survey cite that having a financial plan in place (42 percent) and investing in wealth creation (23 percent) would lend significantly to their optimism about the future and their sense of well-being.

However, most Indians do not save enough. Nearly 50 percent save 0 to 20 percent, and 20 percent save between 20 to 30 percent of their income. Indians are also recklessly safe with their savings, with a majority preferring fixed income products such as PPF, LIC, and other tax-saving schemes, fixed and recurring deposits, or just letting it lie in their savings accounts. One in four respondents invest in Mutual Funds.

Compared to women, men view investments such as MFs and Shares and Stocks more favorably. Among men, 2 in 3 continued to stay invested in equity markets during the pandemic, whereas less than 1 in 3 women respondents continued to do so.

Interestingly, millennials (those under 35 years of age) are far more likely to let their savings lie idle in their bank accounts than those over 35 years, who would rather invest it than let money lie idle, indicating the maturity of understanding of financial planning.

In the backdrop of the pandemic, emergency fund creation tops the goal that 54 percent of respondents want to save/ invest for, followed by children’s education (46 percent) and retirement (43 percent). While creating an emergency fund is a priority for both men and women, a higher percentage of men, 47 percent, would like to prioritize investing for retirement, while a majority of women, 55 percent, for their children’s education. Despite the intent to do so, saving for retirement is not taking priority right now, sidelined by other financial goals. 56 percent say that they do not actively invest to set up a retirement corpus.

Given the correlation between wealth and well-being, nearly 50 percent of respondents would like to advise their younger selves to start investing as early as possible in life.

Despite the general environment, there is the optimism of the economy recovering within a year, and continuing on the same growth trajectory as in pre-Covid times. Men are more optimistic about the economy getting back on track within a year (54%) compared to women (41%).

Prateek Mehta
Prateek Mehta

“Saving and investing form two ends of one’s financial-planning spectrum. When people embrace investing, they create a greater sense of well-being which stems from the confidence of being in charge of their wealth creation journey. But despite this, a majority of Indians continue to squirrel away their savings in tax saving instruments or letting it lie idle in their bank accounts. Understanding financial goals and picking instruments that help compound wealth over the long-term is key to avoiding regret. This is confirmed by a majority of respondents whose advice to their younger self is to start investing as early as possible”, said Prateek Mehta, Co-Founder and Chief Business Officer at Scripbox.

Methodology

In an online survey, Scripbox polled 630+ respondents in the age bracket of 25-55+ years across India. An equal number of men and women responded to the survey. Among the total number of respondents, 50 percent were under the age of 35, the other over 35+.

Tags: Prateek Mehta ScripboxScripboxWealth & well-beingWorld Savings Day

RECENT POSTS

93% of APAC consumers walk away silently after losing faith in brands: Ogilvy
Analysis

93% of APAC consumers walk away silently after losing faith in brands: Ogilvy

July 2, 2026
0

Singapore: Ogilvy has unveiled its inaugural 2026 APAC Believability Index: The Power of Proof, a regional study examining how consumers...

Read moreDetails
Ormax-Media
Analysis

Tata Sierra, Cadbury Dairy Milk, Tata AIG & Rapido among biggest beneficiaries of IPL 2026: Ormax Trac20

July 2, 2026
0

Mumbai: Tata Sierra, Cadbury Dairy Milk, Tata AIG, Rapido, Google AI Mode and Wonder Cement emerged as the biggest beneficiaries...

Read moreDetails
75% of Indian creators publish content every week consistently across platforms: Sandisk–CMR Study
Analysis

75% of Indian creators publish content every week consistently across platforms: Sandisk–CMR Study

July 2, 2026
0

New Delhi: Sandisk has released findings from its latest national study, "The Content Rush: Inside India's New Always-On Creator Economy,"...

Read moreDetails
Amagi launches AI-powered smart scheduler to improve content programming
Analysis

FAST viewing hours grow 55% YoY as Metadata friction escalates: Amagi releases June 2026 AIRTIME Report

July 2, 2026
0

Bengaluru: Amagi, the agentic industry cloud platform for unified broadcast, streaming and monetisation, has released the June 2026 edition of...

Read moreDetails
Zee News, Times Now Navbharat cross 98% OTS in Hindi News; Republic TV leads English: Chrome DM
Analysis

Zee News, Times Now Navbharat cross 98% OTS in Hindi News; Republic TV leads English: Chrome DM

July 1, 2026
0

Mumbai: Chrome DM has released its latest Opportunity to See (OTS) report for Week 25'26 (June 20–26, 2026), providing insights...

Read moreDetails
Linear TV retains celebrity advertising edge during IPL 19 with 61% share: TAM Sports
Analysis

Linear TV retains celebrity advertising edge during IPL 19 with 61% share: TAM Sports

June 29, 2026
0

Mumbai: India’s IPL advertising landscape continues to evolve as Connected TV (CTV) emerges with distinct celebrity and category preferences, even...

Read moreDetails

LATEST NEWS

Mumbai Tak

Mumbai Tak hosts fourth edition of Mumbai Tak Baithak, brings together Maharashtra’s political and cultural leaders

July 2, 2026
Pranayavilasam

Zee Keralam to launch new fiction show ‘Pranayavilasam’

July 2, 2026

ANALYSIS

93% of APAC consumers walk away silently after losing faith in brands: Ogilvy
Analysis

93% of APAC consumers walk away silently after losing faith in brands: Ogilvy

July 2, 2026
0

Singapore: Ogilvy has unveiled its inaugural 2026 APAC Believability Index: The Power of Proof, a regional study examining how consumers...

PEOPLE

Shadma Shaikh
People

Shadma Shaikh joins CNA as South Asia Correspondent

July 2, 2026
0

Mumbai: Journalist Shadma Shaikh has joined CNA (Channel News Asia) as South Asia Correspondent, based in India. She will be...

MARKETING

The Sock Street appoints Sangram Singh as Brand Ambassador, launches Compression Performance Gear collection
Marketing

The Sock Street appoints Sangram Singh as Brand Ambassador, launches Compression Performance Gear collection

July 2, 2026
0

Mumbai: Homegrown performance apparel brand The Sock Street has appointed Indian wrestling champion and undefeated MMA athlete Sangram Singh as...

Subscribe to Newsletters

ADVERTISING

Rahul Dubey joins Publicis Sapient as North America Chief Growth Officer
Advertising

Rahul Dubey joins Publicis Sapient as North America Chief Growth Officer

July 2, 2026
0

New York: Publicis Sapient has named Rahul Dubey as its North America Chief Growth Officer, reinforcing its commercial leadership as...

PRINT

Mathrubhumi
Print

Mathrubhumi marks Reading Day with integrated campaign celebrating reading culture across media platforms

June 19, 2026
0

Kochi: Mathrubhumi has launched an integrated, multi-platform campaign to celebrate Reading Day and Reading Week, reinforcing its longstanding commitment to...

AUTHOR'S CORNER

How Real-Time Consumer Sentiment Is Reshaping Campaign Planning and Optimisation
Authors Corner

How Real-Time Consumer Sentiment Is Reshaping Campaign Planning and Optimisation

July 1, 2026
0

Campaign planning has already moved past the era of waiting for a quarterly brand tracker to find out how an...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

The Sock Street appoints Sangram Singh as Brand Ambassador, launches Compression Performance Gear collection

The Sock Street appoints Sangram Singh as Brand Ambassador, launches Compression Performance Gear collection

July 2, 2026
Mumbai Tak

Mumbai Tak hosts fourth edition of Mumbai Tak Baithak, brings together Maharashtra’s political and cultural leaders

July 2, 2026
Pranayavilasam

Zee Keralam to launch new fiction show ‘Pranayavilasam’

July 2, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.