Balaji Wafers appoints Creativefuel as social and digital partner
MUMBAI: As part of its focus on strengthening its digital presence...
White Gold makes strategic investment in Unico Graphix; agency rebrands as Unico Creative Studios
Bangalore: White Gold, one of South India’s fastest-growing financial services brands,...
Apexx Media relaunches brand as AMBC, reinforces focus on reputation-led growth
New Delhi: Apexx Media, a brand strategy and communications firm, has...
Standard Chartered and The Times of India unveil ‘The Art of India 2026’ exhibition
New Delhi: Standard Chartered, the Global Indian Partner for The Art...
Marriott Bonvoy partners with ICC to unlock exclusive global cricket experiences for members
Mumbai: Marriott Bonvoy, the award-winning travel loyalty platform from Marriott International,...
Techno Paints appoints Sachin Tendulkar as Brand Ambassador
Mumbai: Paints manufacturer Techno Paints and Chemicals has announced the appointment...
Hubtown names Rupam Dey as Head – Marketing Communications & Branding
Mumbai: Hubtown Limited has announced the appointment of Rupam Dey as...
Barista Coffee leadership steps behind the counter to strengthen guest experience
New Delhi: Barista Coffee Company, one of India’s leading home-grown coffee...
Nippon Paint India names Sharad Malhotra as new Managing Director
Chennai: Nippon Paint India, part of the NIPSEA Group and a...
Vipin Ramachandran joins Network18 as Lead Marketing – South
Mumbai: Network18 Media & Investments Limited has appointed Vipin Ramachandran as...
7Padel MS Dhoni and PadelPark India merge to create unified national platform for padel expansion
Mumbai: In a significant development for India’s evolving sports ecosystem, cricket...
Collective Creative Labs executes real-time, on-ground travel campaign for OPPO Reno15 Series
Mumbai: Collective Artists Network’s Collective Creative Labs (CCL) has executed a...
KFC unveils campaign film for its latest Dunked range
Mumbai: KFC India has kicked off 2026 on a saucier note...
ITC adds Vitamin D to Sunfeast Marie Light, combining taste with wellness
Mumbai: ITC Ltd. has launched Sunfeast Marie Light with Vitamin D,...
Kurkure® trades perfect New Year resolutions for a Chatpata reality check
Mumbai: As the New Year ushered in its usual wave of...
Eurosport India and Badminton Association of India sign three-year broadcast deal for Yonex Sunrise India Open
Mumbai: Eurosport India, the premium sports channel of Warner Bros. Discovery...
COLORS and JioHotstar bring a new-age family saga, ‘Mahadev & Sons’
Mumbai: COLORS has unveiled its latest family drama Mahadev & Sons,...
Blue Machines AI set for India’s historic five man vs machine test on Republic TV
Mumbai: Blue Machines AI, the Apna Group’s enterprise-grade voice AI platform,...
Serving Content That Informs, Entertains, and Enriches Bharat: Ravanan N on Oneindia’s Core Vision
Ravanan N, CEO of Oneindia and Executive Director at Dailyhunt, is...
Ultra Jhakaas opens 2026 with world digital premiere of Marathi film, Kairee
Mumbai: Ultra Jhakaas, a Marathi OTT platform, has announced the world digital premiere of Marathi film Kairee, marking its first...
‘Bha Bha Ba’ set to stream on ZEE5 from 16th January
Mumbai: ZEE5 is set to strengthen its Malayalam content slate with the exclusive digital premiere of Bha Bha Ba, streaming...
Yupp Video Services and Get After It Media collaborate to introduce Heartland+ OTT app
Mumbai: Yupp Video Services (YVS), the B2B technology arm of YuppTV and a global leader in white-label OTT platforms and...
The Moment of Truth: The Invisible Force Behind Great Campaigns
In advertising, we often talk about the “moment of truth,” but very few people truly think about what it means....
How a $121.5 Billion Global Market Is Opening Doors for Value-Driven Indian Brands
At a time when consumers across the world are rethinking what they buy and why they buy it, a quiet...
Martech & Revenue Attribution: Beyond Last Click to Predictive Value Paths in 2026
In 2025, marketing teams have access to a huge chunk of data that helps them track customer interactions across websites,...
“How KAG Tiles Used Television Storytelling to Build a Household Brand”
From pioneering television advertising in the tile industry to becoming a name familiar in homes across Tamil Nadu, KAG Tiles’...
Over 60% of consumers express high trust in GenAI results: BCG’s report
Mumbai: Generative AI (GenAI) is rapidly becoming a part of everyday life for Indian consumers, influencing how they shop, research...
Future of Brand Influence: Why Human Connection and Machine Intelligence Must Coexist for Growth
New York: Omnicom Media, an Omnicom Connected Capability, has released a new research report titled The Future of Brand Influence,...
Indian Research and Insights Industry Touches ₹29,008 Crore in FY2025; Set to Reach ₹32,500 Crore by FY2026: MRSI
Mumbai: India’s research and insights industry continued its strong growth trajectory in FY2025, reaching a market size of ₹29,008 crore...
Zee Telugu brings a blockbuster weekend treat with Sankranthi special “Sankranthi Allullu Pandagaki Vastunnaru” and world TV premiere of Mithra Mandali
Hyderabad: Get set for an evening of laughter and wholesome entertainment as Zee Telugu presents the World Television Premiere of...
NDTV PGTI Golf ProAm Hyderabad Sets the Stage for Leadership on the Course
Mumbai: Building on the excitement of Pro-Am in Delhi NCR, NDTV will host the NDTV PGTI Golf ProAm – Hyderabad...
As India’s Richest Civic Body Goes to the Polls, NDTV Brings the Battle for Mumbai with BMC Power Play
Mumbai: The 227-member Brihanmumbai Municipal Corporation (BMC) will go to the polls on January 15, 2026. The BMC is the...
Government of Tamil Nadu launches ‘Namma Arasu’ WhatsApp chatbot for citizen services
Bengaluru: In partnership with Meta, the Government of Tamil Nadu has launched ‘Namma Arasu’, a unified WhatsApp chatbot designed to...
X Admits Lapse Over Obscene Grok Content, Assures Compliance With Indian Law
New Delhi: Elon Musk-owned social media platform X has acknowledged lapses in moderating obscene content generated through its artificial intelligence...
Hindustan Unilever elevates Tejas Chaudhari as Lead – Quick Commerce
Mumbai: Hindustan Unilever (HUL) has elevated Tejas Chaudhari to the role of Lead – Quick Commerce (National Account Manager). Prior...
Amagi Media Labs to open IPO from January 13 with price band ₹343–₹361
Mumbai: Amagi Media Labs Limited announced that it will open its initial public offering (“IPO”) of equity shares on Tuesday,...
DoubleVerify unveils DV Authentic Streaming TV™ at CES 2026 to boost transparency and ad performance in CTV
Las Vegas: DoubleVerify, the global leader in media verification and advertising performance optimization, has launched DV Authentic Streaming TV™ at...
Truecaller India appoints Vikas Khanna as Senior Director – Ad Sales
Mumbai: Truecaller, the global communications platform, has appointed Vikas Khanna as Senior Director, Ad Sales, Truecaller India. In his new...
Roku and Nielsen forge multiyear data partnership to transform TV measurement
Mumbai: Nielsen and Roku have announced a multiyear agreement to integrate...
Larry Ellison bolsters Paramount bid for Warner Bros., challenging Netflix deal
Mumbai: Larry Ellison has stepped in with his personal fortune to...
OMO/Persil taps internet’s ‘Phone Listening’ mystery in playful remarketing campaign for Wonder Wash
São Paulo: Unilever’s home care brand OMO (Persil globally) has launched...
PRCI appoints Dr T Vinayakumar as Chairman of Governing Council
Bengaluru: The Public Relations Council of India (PRCI), India’s apex body for communications professionals, has announced the appointment of Dr...
Edelman India appoints Jaskirat Singh Bawa as Senior Advisor – Risk and Issues Management
Mumbai: Edelman India has announced the appointment of Jaskirat Singh Bawa as Senior Advisor, Risk and Issues Management, further enhancing...
Bizzcom Solutions launches startup support initiative to offer PR services to early-stage ventures
New Delhi: Bizzcom Solutions, a public relations and strategic communications agency, has announced the launch of a dedicated Startup Support...
Mathrubhumi partners with Federal Bank for 10th Edition of Speak for India in Kerala
Kochi: Reinforcing the enduring influence of language as a catalyst for change, Mathrubhumi Group has partnered with the Federal Bank...
Aaj Tak brings ‘Mumbai Manthan’ as Maharashtra’s civic politics takes centre stage
Mumbai: With municipal elections currently underway across Maharashtra, shaping the future of urban governance in cities and towns statewide -...
NDTV Good Times announces Shankar–Ehsaan–Loy’s first-ever India tour
Mumbai: NDTV Good Times has announced a landmark cultural journey with the launch of Shankar–Ehsaan–Loy’s first-ever India tour, marking a...
Balaji Wafers appoints Creativefuel as social and digital partner
MUMBAI: As part of its focus on strengthening its digital presence...
Balaji Wafers appoints Creativefuel as social and digital partner
MUMBAI: As part of its focus on strengthening its digital presence...
Hubtown names Rupam Dey as Head – Marketing Communications & Branding
Mumbai: Hubtown Limited has announced the appointment of Rupam Dey as...
X Admits Lapse Over Obscene Grok Content, Assures Compliance With Indian Law
New Delhi: Elon Musk-owned social media platform X has acknowledged lapses...
93.5 Red FM (MP & Rajasthan) earns American quality council certification for quality and innovation
Mumbai: 93.5 RED FM, a private FM radio network with a strong presence across Madhya Pradesh and Rajasthan, has been...
Roku and Nielsen forge multiyear data partnership to transform TV measurement
Mumbai: Nielsen and Roku have announced a multiyear agreement to integrate...
Amagi Media Labs to open IPO from January 13 with price band ₹343–₹361
Mumbai: Amagi Media Labs Limited announced that it will open its initial public offering (“IPO”) of equity shares on Tuesday,...
Serving Content That Informs, Entertains, and Enriches Bharat: Ravanan N on Oneindia’s Core Vision
Ravanan N, CEO of Oneindia and Executive Director at Dailyhunt, is a seasoned leader with over 25 years of experience...
“How KAG Tiles Used Television Storytelling to Build a Household Brand”
From pioneering television advertising in the tile industry to becoming a name familiar in homes across Tamil Nadu, KAG Tiles’...
The Moment of Truth: The Invisible Force Behind Great Campaigns
In advertising, we often talk about the “moment of truth,” but very few people truly think about what it means....
Prasar Bharati Allocates MPEG-4 DD Free Dish Slots to Regional Channels in 93rd Allotment Round
New Delhi: Public broadcaster Prasar Bharati has announced the list of television channels selected under its 93rd allotment cycle for...
Ultra Jhakaas opens 2026 with world digital premiere of Marathi film, Kairee
Mumbai: Ultra Jhakaas, a Marathi OTT platform, has announced the world digital premiere of Marathi film Kairee, marking its first...
Zee Telugu brings a blockbuster weekend treat with Sankranthi special “Sankranthi Allullu Pandagaki Vastunnaru” and world TV premiere of Mithra Mandali
Hyderabad: Get set for an evening of laughter and wholesome entertainment as Zee Telugu presents the World Television Premiere of...
PRCI appoints Dr T Vinayakumar as Chairman of Governing Council
Bengaluru: The Public Relations Council of India (PRCI), India’s apex body for communications professionals, has announced the appointment of Dr...
Mathrubhumi partners with Federal Bank for 10th Edition of Speak for India in Kerala
Kochi: Reinforcing the enduring influence of language as a catalyst for change, Mathrubhumi Group has partnered with the Federal Bank...
IICT signs MoU with GDAI to strengthen game development education and industry collaboration in India
Mumbai: The Indian Institute of Creative Technologies (IICT) has signed a Memorandum of Understanding (MoU) with the Game Developers Association...
