Kevin Rooney, the regional managing director of GroupM’s boutique agency M/six, has been given an additional role as chief growth officer of Mindshare APAC, a role he has held previously.
His appointment comes six months after his predecessor at Mindshare, Wendy Walker, left the media agency to take on the role of CMO of Manulife Singapore.
GroupM states in a press release that M/six has been – pound for pound – the most successful agency in the group in Malaysia, Indonesia, India and Singapore since launching in 2013, and Rooney’s new job will help give Mindshare a similar growth model.
Rooney was regional chief growth officer before the arrival of Wendy Walker in February 2014.
Ashutosh Srivastava, CEO, AMEA and Russia/CIS, said: “Running a start-up agency is a difficult venture, and Kevin has proven with m/six that passion and agility can lead to an excellent track record for both an agency and their clients. I am delighted to have him working with us again and look forward to having him bring this same spirit and mindset to Mindshare.”
Rooney added: “At m/six we have always been renegades, working at a tremendous pace, allowing our teams the freedom to come up with daring and challenging ideas, and then bringing these ideas to life for our clients. The Mindshare values of speed, teamwork and provocation are ones that we have lived and breathed since our inception. Working across both agencies marks a significant change in the way that m/six will collaborate with Mindshare; from a resourcing and product development perspective.”
