Mindshare has appointed Karl Cluck to the role of chief client officer for Asia Pacific, effective immediately.
He takes over from Roy Sudipto, who left the agency to become CEO of developing markets for WPP’s Tenth Avenue.
Cluck will retain leadership over Mindshare’s Japan, Korea and Taiwan cluster, where he will continue working with local MDs to drive Mindshare’s business in these critical North Asia markets. Additionally he will oversee all regional and major local clients for Mindshare across Asia.
He will also work with Mindshare’s regional client team leaders to drive their adaptive marketing proposition, which includes the establishment of the newly developed performance marketing “FAST Hubs”.
In his previous role as CEO for Mindshare Japan, Korea and Taiwan, Cluck contributed to several account wins and team growth. Cluck helped establish Mindshare Korea and grew the team to over 20 people, with assignments from L’Oreal, Jaguar Land Rover and Boehringer Ingelheim.
He has been with Mindshare since 2006, when he joined as the planning lead on Unilever in China.
