Viacom International Media Networks has hired BBC Worldwide’s Asia head of strategy and business development Amit Arora.
Arora, who brings to an end just over a year and a half with BBC, takes on the role of VP of strategy and business development for the owner of MTV, Comedy Central and Nickelodeon.
He brings 15 years of experience in media into the role, having worked for ABC Television/The Walt Disney Company, Turner Broadcasting, and Time Warner Cable in the US.
Arora joins the company the week after Paras Sharma was promoted to SVP of digital media and Asia for Viacom’s MTV and Comedy Central Brands.
Mark Whitehead, Viacom’s regional boss, commented: “Amit has a strong track record in driving business growth and executing new channel and digital expansion. His outstanding analytical and strategic abilities coupled with extensive knowledge in the media and telecom sectors enable him to develop effective growth strategies. He will be a terrific addition to the team as we position the organisation for future growth and strengthen our competitive leverage in the region.”
