Saturday, March 21, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Events

MIB asks TV, Radio channels to promote International Yoga Day

by MN4U Bureau
June 8, 2016
in Events, Featured, Marketing
Reading Time: 1 min read
A A
MIB asks TV, Radio channels to promote International Yoga Day

MIB asks TV, Radio channels to promote International Yoga Day

Share Share ShareShare

New Delhi : The Information and Broadcasting ministry has asked TV and radio channels to carry special programmes to promote the second International Yoga Day on 21st June.

In a letter to all broadcasters, the ministry said that on 11th December 2014 the UN General Assembly had declared celebrating 21st June as the International Yoga Day (IYD) every year.

Earlier Prime Minister Narendra Modi had given a call for the adoption of 21st June as the IYD, it added.

“The forthcoming 21s June will be the second IYD and hence, it will hold special significance for India, particularly when the genesis of practice of Yoga is associated with our country and several initiatives have been taken by institutions, both public and private, to promote the cause,” the ministry said.

To take the same forward, it asked all TV channels, FM stations and community radio stations to take all possible steps this year also to promote IYD carrying special features or in any other befitting manner during the period leading to the occasion.

Tags: Broadcasting ministryFM stationsInternational Yoga DayIYDMIB asks TVpractice of YogaPrime Minister Narendra Modi with yogapromote IYDRadio channels to promote International Yoga Daysecond International Yoga DayUN General Assembly

RECENT POSTS

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign
Marketing

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

March 21, 2026
0

Mumbai: MS Dhoni has partnered with The Sleep Company as brand ambassador, marking a strategic move to spotlight sleep deprivation...

Read moreDetails
TECNO Mobile partners with Chennai Super Kings for IPL 2026, strengthens ‘Backbone of Bharat’ positioning
Marketing

TECNO Mobile partners with Chennai Super Kings for IPL 2026, strengthens ‘Backbone of Bharat’ positioning

March 20, 2026
0

New Delhi: TECNO Mobile has announced a strategic partnership with Chennai Super Kings (CSK) for the upcoming Indian Premier League...

Read moreDetails
Leeford Healthcare onboards Anushka Sen and Taaruk Raina as Brand Ambassadors for Alite Skincare range
Marketing

Leeford Healthcare onboards Anushka Sen and Taaruk Raina as Brand Ambassadors for Alite Skincare range

March 20, 2026
0

New Delhi: Leeford Healthcare Limited has announced the onboarding of Anushka Sen and Taaruk Raina as brand ambassadors for its...

Read moreDetails
Unilever confirms McCormick talks after media speculation over Foods business
Marketing

Unilever confirms McCormick talks after media speculation over Foods business

March 20, 2026
0

London: Unilever on Friday confirmed it has received an inbound offer for its Foods business and is in discussions with...

Read moreDetails
Oaksmith Packaged Drinking Water joins Rajasthan Royals as an Official Partner
Marketing

Oaksmith Packaged Drinking Water joins Rajasthan Royals as an Official Partner

March 20, 2026
0

MUMBAI: Oaksmith Packaged Drinking Water, from Suntory Global Spirits, today announced its partnership with Rajasthan as the Official Partner for...

Read moreDetails
EcoLink becomes associate sponsor for Rajasthan Royals
Marketing

EcoLink becomes associate sponsor for Rajasthan Royals

March 20, 2026
0

MUMBAI: As India gears up for the IPL season, Signify a company that work in lighting, has announced the partnership...

Read moreDetails

LATEST NEWS

Doritos launches ‘Every Hangout Needs Doritos’ Campaign to tap India’s social snacking culture

Doritos launches ‘Every Hangout Needs Doritos’ Campaign to tap India’s social snacking culture

March 21, 2026
MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

March 21, 2026

ANALYSIS

Trust, not visibility, is emerging as the key driver of paid streaming behaviour across India’s OTT ecosystem
Analysis

Trust, not visibility, is emerging as the key driver of paid streaming behaviour across India’s OTT ecosystem

March 21, 2026
0

Mumbai: Smytten PulseAI has unveiled its OTT Talent Tracker, a first-of-its-kind nationwide study measuring film actors across India on three...

PEOPLE

Vikram Solar names Sameer Nagpal as CEO
People

Vikram Solar names Sameer Nagpal as CEO

March 21, 2026
0

Kolkata: Vikram Solar Limited has announced the appointment of Sameer Nagpal as its Chief Executive Officer (CEO), effective immediately, as...

MARKETING

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign
Marketing

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

March 21, 2026
0

Mumbai: MS Dhoni has partnered with The Sleep Company as brand ambassador, marking a strategic move to spotlight sleep deprivation...

Subscribe to Newsletters

ADVERTISING

Ad campaign clash: Razorpay sues PayU over alleged imitation of IPL founders push
Advertising

Ad campaign clash: Razorpay sues PayU over alleged imitation of IPL founders push

March 20, 2026
0

New Delhi: A branding and copyright dispute between two major fintech players has reached the Delhi High Court, with Razorpay...

PRINT

TOISA 2025 set to celebrate India’s sporting heroes in Lucknow
Print

TOISA 2025 set to celebrate India’s sporting heroes in Lucknow

March 21, 2026
0

Mumbai: The eighth edition of the Times of India Sports Awards is set to take place on March 21, 2026,...

AUTHOR'S CORNER

Pause Ads, Screensaver Ads, and Menu Ads: The New Real Estate in CTV Advertising
Authors Corner

Pause Ads, Screensaver Ads, and Menu Ads: The New Real Estate in CTV Advertising

March 21, 2026
0

Not all ad inventory needs to interrupt something to be effective. In fact, much of CTV's most exciting ad space...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

ZEE5 drops the trailer of its new Marathi original series ‘Hey Kay Navin?’, starring Priya Bapat and Umesh Kamat; the series will premiere exclusively on Marathi ZEE5 on 31st March

ZEE5 drops the trailer of its new Marathi original series ‘Hey Kay Navin?’, starring Priya Bapat and Umesh Kamat; the series will premiere exclusively on Marathi ZEE5 on 31st March

March 21, 2026
Doritos launches ‘Every Hangout Needs Doritos’ Campaign to tap India’s social snacking culture

Doritos launches ‘Every Hangout Needs Doritos’ Campaign to tap India’s social snacking culture

March 21, 2026
MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

March 21, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.